Nowadays, most of the sales teams and managers have stepped ahead and have adopted the latest technology to improve their sales efforts to a great extent. They are continuously connected with computer screens, modern apps, devices, tools, and much more to keep track of sales made and improve it, respectively. Modern technology is undoubtedly developed to provide enormous advantages to the sales team.
Recent Statista report shows that the impact of modern technologies is high among most respondents all over the globe. The effect of modern technology seems to be more pronounced among almost all the respondents who were indulged with the financial or any other business sector, more than 62% of respondents responded that modern-day technologies have a high impact on their business sector and on sales which they made.
An endless number of tools and techniques are available in the market these days, which businesses and sales managers can use to leverage enhancement in their business sales. If they fail to consider this modern day’s technological trends, then it’s sure that they will lose tremendous opportunities and scopes which are waiting on their way.
Top Ways To Leverage Technology Modern Technology For Improving Your Business Sales
Technology is transforming continuously, and with the improvement in technology, more and more businesses are becoming dependent on it. Most of them have realized that modern technology such as artificial intelligence, virtual reality, augmented reality, or any other can help them to run their business more recently than ever before. Technological advancement has proved to be more beneficial for almost all business entrepreneurs and sales managers who are always putting their efforts on improving their business sales and profit.
Modern technology is improving and reinventing the whole world and businesses who don’t stay tuned with it will definitely be left behind in this competitive business world. More than 42.3% of the world was having access to the internet as of December 2014. And more than 80% of internet users access the internet through their mobile phones while the rest 20% of users use any other source to have quick access to the internet. (Source)
It was also estimated that the digital universe would grow in recent years, it will grow from 3.2 zettabytes, which were measured previously to around 40 zettabytes of data during the next six years. Therefore it becomes vital for businesses to have their business presence on the platform where their prospective customers are having their presence. And how can they do so? Is by leveraging the use of modern technology. Explore to know which latest technology must be considered for improving overall business performance and sales, respectively.
In today’s competitive world, organizations and sales managers who want to leverage competition have to consider using modern technology. This advantage largely depends on various factors, such as businesses’ ability to successfully manage, analyze, and capture massive volumes of customer data.
This data provides businesses insights into customer buying habits so that businesses can recommend their business product or service as per their purchase behaviors. It is estimated that the average company analyzes only 12% of the data that have availed to them about their customers and business.
Due to a lack of data analyzing power, businesses lose various opportunities. Thus businesses have to consider using big data for data analytics work, this advanced technology will enable businesses and sales managers to make perfect use of the data. This data will not only help them to have insight into customer’s purchase behaviors but will also help them to improve their business sales by recommending customers with products or services which they are most likely to purchase.
Nowadays, sales managers and businesses don’t have to wait for in-person classroom or events training to enhance their marketing or sales skills. They can leverage the use of Learning Management Systems (LMS) and virtual learning platforms (VLT) to improve their skills. This platform allows sales managers to engage with sales training from almost anywhere and anytime, as per their convenience. By enhancing their sales skills, sales managers can quickly grasp the sales which they aimed to make in the particular timeline.
The proliferation of smart devices has completely changed each and every aspect of the selling process. Mobile technology has provided customers with the ability to evaluate, research, and purchase any of the business products or service services online. They can use this advanced technology to order food through ubereats clone or can book a taxi using Uber or any other service as per their regular needs. Hence it can be said that this advanced technology has completely transformed the buying experience.
Businesses and sales managers have to take this into account as research shows more than 93% of consumers use their own mobile devices to browse any of the prospective products or services before ending up making the purchase for the same. This mobile explosion provides a huge opportunity to leverage competitive advantage by using mobile technology in their respected fields.
Bring Your Own Device (BYOD)
To leverage the power of mobile technology fully, most of the businesses are opting for Bring Your Own Device (BYOD) into practices within their sales force. By developing a BYOD strategy, businesses can enjoy various benefits in their field, by utilizing a personal mobile device, salespersons can easily access resources they need. This helps them to collaborate more efficiently and accurately with their customers and colleagues regardless of their location.
BYOD allows organizations and sales managers to provide sales training, field support, strategy updates, and much more to the team members. This might result in improving productivity and sales of the business to a great extent. Most of the organizations that have implemented a BYOD strategy have experienced an almost 20% increase in employee productivity and sales of their business in lesser time.
The explosion of technology has raised the number of social media platforms that businesses and salespersons can use for engaging new customers. There are various steps that businesses have to consider developing their presence on social platforms. In 2018, it was found that more than 2.65 billion people use social media worldwide, this number is projected to increase high to almost 3.1 billion by 2021. (Source)
Social media platforms offer various opportunities to businesses, it enables them to “shake hands” with customers and increase their engagement with the brand. This increasing engagement can help them to provide customers with the latest information about their business product or sales, which leads to an increase in business sales.
Summing It Up
Most of the modern technology enables businesses to engage more customers and improve their business in no time. Businesses who opt for the latest technological trends can experience a drastic change in the overall activities of their business, including sales activity.
Hence it is advisable for businesses to consider the latest technological trends which are discussed above. It will surely prove to be more beneficial for their business if followed in the right manner and will result in increased sales for their business.