The unpredictable trend of the internet marks it stress-free to believe digital marketing is easy and a game of luck. However, it isn’t as easy as it seems. But then again, you can get results and unpredictable success through the internet with the correct methods. In case you are not getting proper results, then you are causing some mistakes. Many companies, whether large or small, make some mistakes without realizing, which leads to tremendous consequences.
Blunders occur frequently, but you can easily avoid them if you pay attention to them before they come. If you stay aware of typical errors, they can support you to clear all of them.
Top marketing experts can also make stupid mistakes if they implement lousy marketing strategies. Small mistakes can also cause enormous problems for the business. We have created a list that includes a few errors that your team can easily commit. Be aware of these blunders, so you can make your team stronger and well prepared. Although these may look familiar, when planning for marketing, they do come in between. Without any more speaking, lets read below:
The 5 Stupid Mistakes Holding Back Your Digital Marketing Plans
1. Crossing Lines during Marketing
Many marketers try their best to send fewer emails to a customer in order to avoid being spammed. The timings and large quantity of emails can easily take you to cross the line of spamming. Yes, your audience may get frustrated by too many emails, but that is not the only reason behind them spamming you. More than 50% of readers don’t hate getting ads; instead, they get irritated by unnecessary emails with less information. They wish to have an email ad filter instead of a blocker. If a marketer provides enough information to their potential customers professionally, then they would love to see your ads.
Ads are never bad unless they are drawing the attention of customers through professional information. The following tips can help you continue sending emails without crossing any line:
- The layout should be professional
- Add only informational and professional images
- Reliable links should be added
- Contact information should be honest and easy to access
Make the email look useful to your audience, so they avoid unsubscribing or adding you to the spam folder.
2. Over promising And Unrealistic Marketing Campaigns
Have you ever seen a burger ad filled with cheese, lettuce, and delicious chicken patty? But after going to that restaurant, you realize the ad was just too fake and unrealistic. NEVER OVER PROMISE!
Too many marketers promise amazing and outstanding results that they can never deliver and guarantee. It’s always better to show them what you really have and make them stunned by hiring the best digital marketing agency. The unmet expectation would always lead to a bad word of mouth. After one lousy impression or experience, customers will turn their back entirely from a brand. Rather than focusing too much on ads, you should prepare your team to provide excellent services to the ones already existing. Deliver accurately rather than taking too much.
3. Focus More on Mobile Advertising
More than 70% of web traffic is through mobile devices. It would be absolutely foolish if a marketer avoids mobile friendly campaigns. The content you post must be highly accessible and easy for mobile users. For example, if you send an email to your audience, make sure they can clearly view images and content in that email. Links should also be visible and prominent whether a person is using an expensive smartphone or a low budget phone.
4. Usage of Keywords
A large number of visitors do seem like an achievement, but you also need to know that you have to add efforts on them to turn them into genuine customers. That comes the time you need to use more focused keywords. Many marketers have started using long-tail keywords in their content. But there are different types. Informational keywords, navigational keywords, and transactional keywords are three different types used by marketers. You highly need to use informational keywords, but using the other two also has great importance and helps to convert traffic.
5. Setting Goals and Proper Communication with Different Departments
All your departments should know what your goals are, especially the sales and marketing department. A communication gap between those can lead to failure. Both departments should clearly know what success would be for them. And without this, it is also impossible to evaluate results. First of all, it is important to set benchmarks and goals. Both departments should know concrete goals to measure the results of their marketing campaigns. If you tend to start a marketing campaign without setting goals, it won’t directly fail, but it will also not succeed a lot. Therefore it is necessary to communicate and understand what results have been achieved against the goals sets.
The Bottom Line
The more you research, the more you will understand about digital marketing. Even though you are a marketing guru, there are many things which you may skip in your marketing campaign. However, it is essential to note that the five mistakes mentioned above can quickly destroy your marketing campaign. To make it run smoothly, you will have to pay proper attention to your strategies and team. Educate your team correctly so that they don’t make any silly mistakes.
Pay attention more to those who you believe are potential customers. Be direct, reliable, and loyal to your audience. Overpromising and other mistakes would always lead to a wrong impression and failure.