As an Amazon seller, you know that keyword research is essential for optimizing your product listings and driving traffic to your products. However, it’s not that easy to know which one is best for you with many different keyword research tools available. This article will enumerate the Top 10 Amazon keyword research tools you can use to generate keywords in your listings.
You’ll also know what SEO is, why each tool is important, and how it can help you boost your sales on Amazon. So whether you’re just starting in Amazon selling or looking for ways to improve your results, read on to know which are the best tools to help you!
What Are The Benefits of Keyword Research Tools?
An effective e-commerce marketing strategy should always include relevant keywords. Consumers use search engines as their primary method of finding and evaluating products and services or SEO. By thoroughly analyzing the search landscape, one can gain valuable insights into consumer habits and purchasing trends, identify potential new markets or niche markets to target, and better understand the competition.
As a result, businesses must understand what potential customers are looking for online and create content that will allow them to connect with them deeper. You can use the right tool to determine which keywords are most relevant and valuable to your target audience, allowing you to optimize your site or content to attract more visitors.
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Top 10 Amazon Keyword Research Tools
Anyone who has done any Amazon keyword research knows that ranking factors are critical to success. Although the algorithm may be hard to predict, it’s not an impossible thing to do. This is where a keyword research tool would come in handy. There’s a lot of it out there – so you won’t have any problems finding one that you can use. The question for you now is, what’s the best tool for you?
Here’s a quick breakdown of some of the most popular tools, what they do best, and how they can help you boost your traffic and sales.
1. KWFinder
You can use the KWFinder tool for SEO and creating paid search campaigns. You can manually compose a list of keywords based on their search volume, estimated cost per click (CPC), and paid search difficulty. Then, it gives you a visual illustration of the trends, along with the estimated number of searches per month, CPC, Pay-Per-Click (PPC), and Keyword Difficulty (KD).
Price: The price ranges from $29.90 to $79.90 per month. It comes with a 10-day free trial.
Why should you use it?
This tool is recommended if you’re selling in a high-demand niche. However, this might not be the tool for you if you’re looking for more specific keywords. But if you want to analyze keywords in bulk and get the results instantly, this is the right tool for you!
2. SEMrush
SEMrush is a well-known SEO tool for SEO strategy, industry trends, and Google Ad campaign optimization. You can use this tool to analyze your site’s performance, check on how your competitors are doing, and even create new content ideas!
Price: The price ranges from $119.95 to $449.95 per month. There is a 7-day free trial for the Pro and Guru plans.
Why should you use it?
If you’re looking for a tool with almost everything you need, Semrush is an excellent tool. Aside from its great SEO capabilities, there are writer-friendly templates you can use after generating keywords. With this, you won’t have a hard time incorporating them into your listings, especially if you don’t have a team dedicated to producing these contents yet.
3. Google Keyword Planner
Google Keyword Planner is a component of Google’s Adwords platform, which serves as the tech giant’s digital advertising arm. This free tool gives online advertisers and content creators valuable information to create ad campaigns or a marketing plan. It is one of the best amazon keyword research tools to find the right keywords.
Price: It’s free! All you need is a Google account to use the Google Keyword Planner. Of course, you can always create an account for free if you don’t already have one. Go here to start using the tool, then click the blue “Go to Keyword Planner” button.
The next page will ask you to confirm a few details, such as your payment region, local time, and currency. From here, you can start using the tool to start generating keywords.
Why should you get it?
Google Keyword Planner is probably the gold standard for keyword research. This goes for both paid and organic campaigns. It’s user-friendly, free, and reliable.
4. Zutrix
Zutrix’s Keyword Lab will provide you with an in-depth, thorough analysis of any word or phrase you want to reach. Popularly known as a Google Keyword Planner, it offers almost the same features as its superior.
Price: Price ranges from $9 to $54 per month. You can also opt to try it for $7 for 7 days.
Why should you use it?
Although the Google Keyword Planner is a powerful tool, some businesses, especially those just starting, can’t afford to invest in it yet. Zutrix is a great alternative because it’s cheaper than Google Keyword Planner, but it offers almost the same features.
5. Ahrefs – Amazon Keyword Research Tools
When it comes to keyword research tools, Ahrefs is a fairly popular tool among the others available out there. However, with Ahrefs, you’ll get to use its site audit and explorer feature, which are helpful if you want to leverage yourself from your competitors.
Price: The price ranges from $99 to $999 per month, depending on the services you’re going to get. They don’t, however, offer free trials or run discounts. But if you already own a website, you can sign up for their Ahrefs Webmaster Tools to get limited access to the Site Explorer and Audit feature.
Why should you get it?
When it comes to gathering data, Ahrefs is one of the most powerful tools. Although it can come off a little pricey, it’s worth getting!
6. Serpstat
Serpstat allows you to conduct effective rival keyword research with its ability to analyze your competitors’ SEO tactics. Aside from this, you can also take advantage of the SERP ranking tracking, site recommendations, backlink and task management, and page grader.
Price: The price ranges from $69 to $499 per month. Users get to enjoy a 7-day free trial.
Why should you get it?
With all of the features listed above, what sets Serpstat apart from the other tools is you can track your website’s progress daily in ANY region. So if you’re looking forward to ranking worldwide or in more than one country, this is a great tool for you to have.
7. GrowthBar
The GrowthBar SEO tool veers away from the usual keyword research tool. Instead, users can use it as a standalone web app or a Chrome extension. The standalone app has both a Content and SEO tools section. The Content Tools contain the content and paragraph generator, blog ideas, and content service. The SEO Tools contain a site inspector, keyword research, and rank tracker.
Price: The price ranges from $29 to $199 per month. They offer a 5-day free trial and 5-day money-back guarantee.
Why should you use it?
If you’re only starting with your SEO strategies or you’re not yet ready to invest in the big guns for SEO tools, this is a good alternative you should consider. It’s cheap, has a different gimmick than other tools, and is easy to use!
8. Spyfu
SpyFu is the only digital marketing tool that reveals all your industry rivals’ Internet marketing strategies. It reveals everything, whether SEO, social media strategies, PPC, etc. Enter any word or phrase to see the successful domains purchased by your industry rivals.
Price: The price ranges from $39 to $299 per month. They don’t offer free trials, but they offer a free version with limited access to features.
Why should you use it?
This is the most suitable SEO tool if you’re into deep crawling your competitors’ websites! It offers interactive reporting with detailed metrics and a wide selection of keywords.
9. SEO PowerSuite
SEO PowerSuite only takes 2 minutes to automate your SEO tasks, such as rank tracking, site audits, backlink checks, and reporting. It also allows you to schedule tasks at any time and frequency.
Price: The price ranges from free to $58.25 per month. They don’t offer trials since its basic plan is already free.
Why should you use it?
SEO PowerSuite is an excellent free keyword alternative. This is a good choice, especially if you’re not ready to invest in the paid tools yet, but you’re planning to do so in the future.
10. WordStream
WordStream SEM is geared toward local firms and online marketing experts. It allows users to handle the whole PPC management process and is an excellent keyword tool to use if you’re selling in multiple channels. In addition, you can easily automate the process and upload things in bulk.
Price: The price ranges from $199 to $448 per month. They provide a free plan with limited tools.
Why should you use it?
It’s an excellent keyword tool to use especially if you’re selling in various channels. If you’re not ready to commit to investing in a tool just yet, this is also ideal since it has an option for a free plan.
Things to Consider When Choosing a Keyword Research Tool
The ranking factors are something you should consider If you’re serious about the SEO aspect of your website. You’ll need an amazon keyword research tool to give the keywords you should work on to improve these factors.
Keywords are the backbone of your website and product listings, and to improve this, you should invest in the right tools. Here’s what you should consider when choosing the best one:
- Comprehensive. The tool provides detailed information on search volume and level of competition. This information is critical for determining which keywords to target.
- Additional features. The tool should include advanced features like keyword suggestions and SERP analysis. These features will save you time and help you find profitable keywords you might have missed otherwise.
- Pricing. While some tools are quite pricey, many excellent options are very affordable. You should be able to find a keyword research tool that fits your budget and meets your needs if you do your research.
Final Thoughts on Amazon Keyword Research Tools
Don’t overlook the big details that will help you sell your product! So before you start selling on Amazon FBA, you must invest in these tools first. Without these tools, or if you’ve invested in the wrong one that doesn’t fit your business’ needs, your business’ potential might not be maximized.
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