In a world where people are highly dependent on the internet for information, 90 percent of the user experience starts with a simple search through a web browser.
Here, Search Engine Optimization proves to be a crucial factor contributing to the visibility of a website on the internet.
SEO serves as the road map to getting more eyes onto your website, probably the reason why more than 61 percent of the marketer companies that operate online tend to highly focus on SEO.
So, in simple terms, if you have properly configured your SEO, then you will be able to receive more audience on your website.
Different factors affect your website SEO such as load time of your website, quality of your content, the way you optimize your content using keywords, on-page SEO, and off-page SEO.
Apart from these things like your marketing strategy, your creative marketing brochure templates, presence in the community also highly influence your website’s SEO.
However, you can easily reach the top of the search engine result page if you initially focus on On-page Search Engine Optimization equally as you focus on Off-page SEO.
But if you doubt that you are not going to get anywhere by wasting your time-on-page SEO and rather focus on Off-page SEO, then here is why on-page SEO is as important as the off-page.
Before getting started with On-page and Off-page SEO, it would be better for you to have a clear understanding of what On-page and Off-page SEO is and the difference between the two.
What is On-Page SEO?
Using keywords to optimize the most basic features of websites like meta tags, HTML code, title tags, and alt tags. These basic optimizations make up the basic On-page SEO for a website.
So, On-page SEO is the direct measure you can take within your website to improve SEO is known as On-page SEO.
What is Off-Page SEO?
Off-page SEO is the group of factors that affects the website’s SEO off-page like backlinks from other websites, marketing/advertising/ promotions, etc are all part of the Off-page SEO.
Now there are certain factors you must keep in mind from the point where you have not even laid out your website structure, in case you plan on working with On-Page and Off-page SEO.
Firstly the factors that will affect On-page SEO –
The code of a website has a lot of different text in from of identifiers, variables, etc, that can be effectively utilized for On-Page SEO. That being said you need to make sure that your code is SEO optimized.
This is the short description of the page that appears below the URL and it is great space that can be used for SEO optimization.
These are the attributes of the picture file, and these alt tags can be used to a specific static file path with a bit more descriptive keywords.
A basic structure of the HTML code always includes the title tag. This refers to the title of the webpage in the heading. It can also be SEO optimized.
These are the backend logic that connects the components or web pages or web apps together to what you see on the front end. URL structured needs to defined in a way that makes navigation easy and they are a great place of imbuing On-page SEO into your website.
See more: URLs should be changed
For instance, instead of using a basic URL structure like “home/”, you can use a descriptive URL like “SEO home/ ” or something similar.
Here you don’t have to worry about your users getting confused as these URLs are implemented at the backend.
Other than these other factors are affecting On-page SEO such as SSL/HTTPS, Internal Linking, Page performance, etc.
Second, the factors affecting Off-Page SEO-
This is the most important factor affecting the Off-page SEO. Backlinks refer to the number of links your website content is connected to or the number of links that direct users from other websites to your website. Generating several backlinks is quite important for Off-page optimization.
Know more: How Much SEO is Dependent on Link Building?
Companies spend quite a resource on the promotion of their online product, services, and content. And the quality and scale of this promotion can highly affect Off-page SEO.
Know more: Social Media vs SEO – Which is Better?
This is even considered the very basic form of marketing and most professional marketers recommend going for paid and unpaid promotion if you can.
Domain authority is another ranking factor that affects your website’s SEO. It helps the browser recognize whether to trust your website or not.
Domain authority highly depends on your website’s domain name history, the number of referring domains, the time span you have been active on-site, etc.
So, why is On-page SEO important?
Well, Off-page SEO is important, and in some cases, it might drive most of the traffic to your website. However, that’s no reason to ignore On-page SEO.
On-page Search Engine Optimization has its benefits and it is critical for long term goals. You might just get saved because of On-page SEO when Off-page SEO fails you.
This argument is supported by the fact that SEO trends change very quickly and it gets really difficult to keep up with the market at times. Here, there is a high possibility that off-page SEO might not help you a lot.
But that’s the beauty of On-page SEO, irrespective of the SEO trends there is a very low possibility of On-page SEO failing in any scenario as the backend tech will always be there, new technologies are always being developed on top of a base and no matter what happens that base always remains.
The algorithms might change, but the basic idea behind a certain tech remains unchanged. A ground build-up of entirely new technology is very rare. So make sure that you effectively utilize On-page SEO to support your website in the long run.
Now the question arises on how to improve On-page SEO?
Well, we have already discussed different factors that affect on-page search engine optimization. The best thing to do would be making sure that your website is indulging with on-page SEO from the very beginning that is in the development phase.
Also Read: Top 3 SEO Ways to Improve Usability
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on medical brochure templates, Lifestyle Design, Branding Firm, Exhibition design, etc..