Some people think that doing SEO of a website is very difficult. The reality is that it is evolving constantly. So, if any change happens in the search algorithm of google then to keep SEO with it becomes a tough task. The project of doing this can not be done in a single night.
Know more: SEO Ways to Improve Usability
But in doing this a few key principles do not change. The way your website is viewed by google needs improvement of some important things in SEO.
What is meant by SEO?
Search Engine Optimization or SEO is a technique that is used to put our articles at an upper position in the search engine and make our website receive a lot of traffic. Our blogs should be written as per the best practices of google because it is google from which we get our traffic.
See more: How to Perform Basic SEO
There are basically 2 types of SEO: On-Page and Off-Page
· On-Page SEO
Here we can improve the rankings of our website on search engines by making changes in the content itself. It includes speed of the website, image alternative text, formatting, titles and text of your content.
· Off-Page SEO
Here the ranking of the website can be increased by the use of off the site activities such as backlinking. Hence if some other site links to your site then it indicates that your site has content of good quality.
Now I will tell you 5 easy SEO wins you can implement today.
1. Focus keywords should be set by you
The pages of your website must include some focus keywords so that optimization can be done in a better way. You can set these keywords by yourself. If you are using the WordPress then you can do this with the help of a plugin known as Yoast SEO.
In order to index the pages of your website on the search engine the focus keywords will make the crawlers of the search engine get the best information about these pages.
If the pages of your website have used consistent and specific keywords then a good SEO value will be assigned to these by the search engine.
When a searcher searches some information on the search engine then that information can be provided to him by the search engine if it has an idea of what is contained in your web page.
For finding some terms that are perfect for your web page you have to do some keyword research. Every on-site element must include each of these keyword phrases. The elements are:
- URLs of the pages
- Full body copy
- All the headings
- Metadata of the page
- All the image tags
For fixing SEO, the usage of keywords can have some consistency also.
2. URLs should be changed
If your web page is provided with a default URL slug that is in relation with the focus keywords, then you should not use these URLs. Squarespace and WordPress are the platforms that provide these URL slugs.
Learn more: How to Buy Domain, Hosting and Install WordPress
The title of your page has some keywords and on the basis of these the slugs can be created. These slugs can not give that URL to your website that is best for it.
3. Your pages must be categorized
Why the pages of your website should be arranged in a hierarchical manner? This argument is often made by Yoast. This has a relation with how your website is indexed by crawlers of the search engine.
The resources of your website’s organization can be very good, users can understand it very easily and the web pages can be indexed easily if these are arranged in a hierarchical manner.
4. You should de-index some specific pages
If a set of specific pages is de-indexed by the crawlers of the search engine then by doing this your SEO profile can be boosted easily.
The landing pages like “thank you”, duplicate content pages and underperforming content pages are not good for your website if you want to do its optimization.
Know more: Evergreen content Topics to Write About 2020
But like other content, these web pages should not be indexed in the similar manner. You should set these to “no index”.
5. The loading time of your web page should be reduced
If you are doing the SEO of your website then in order to increase its rank you have to increase the loading speed of the page of your website so that the searcher can view it in a very short time. For doing this you have to do the following things:
- Redirects must be minimized.
- You should take advantage from browser caching.
- By compressing you should reduce the size of the image.
In order to take the benefit of some services like PPC, ORM and SEO, you can consult a Digital Marketing Company.