Instagram has become an unbelievable and playful platform that can meet the needs of individuals and businesses. Its business model starts with simple things.
It is an instinctive platform for sharing photos that users can enjoy and follow. You should know that the secret to Instagram’s multilateral success lies precisely in the fundamental simplicity.
The turning point happened when Instagram ads appeared and attracted the attention of the business community.
It became the intermediary for the dynamic relationship between the brand and potential customers. Promotional and production activities of potential B2B customers have become commonplace.
Instagram can be a useful platform for B2B lead generation. Although not as focused on B2B as it is now, it is almost a necessary platform now.
Through innovative use of stories, Instagram can become a platform for potential B2B lead generation and is an important part of B2B social media strategy. Even if you don’t have a handful of followers.
Once more, B2B marketers discovered how to use stories to generate leads; this may give you more favors. Especially if you try the following five ways:
How To Use Instagram Stories For B2B Lead Generation?
1. Show a Life in your Stories
The major benefit of Instagram stories is that you can modify them according to your brand persona. Because the target audience wants to see the human side of your brand, add human content to your Instagram story.
See more: How To Build Successful B2B Apps
Instagram users want to experience the visuals, not content information only, so keep this in mind when designing Instagram stories. Put stickers and music on your Instagram story to increase brand persona.
You can present your audience to your team and include everyone. Your followers will think they are part of your company and will be more interested in buying from you because you appreciate them.
2. Make Stories Fascinating with photos
Instagram is an extremely interesting tool. If you want to launch a company, product, or service, you can launch a trailer campaign to remind what is about to happen.
The behind-the-scenes and project photos are unobstructed, inspiring audience curiosity, and establishing expectations. However, you need to complete it skillfully, and the secret is timing.
The story only lasts 24 hours, so you need to distribute the content evenly to keep the viewer’s attention. Blend media to elude dullness. Use photos, videos, and text-only slides to make your story and grab potential customer’s attention.
The trick is to walk a thin line between “temptation” and “boredom.” If you strain the curiosity out, people will lose interest.
3. Make Intriguing Offers
The offer is what you want to provide in exchange for an email, phone number, or other details you want from people. The truth is that consumers are not looking for new products on Instagram, so your offer will help attract them.
Make it a valuable resource, just like you notice too many related queries on The B2B Crowd. For example, if you are an e-commerce store, you can provide discounts for certain items in the store. You can provide e-books, free webinars, etc.
Tell them how to get a unique offer. By providing them the offers, you must ensure that you can meet your bargaining requirements.
Also Read: Instagram shopping to bolster your business
The truth is that your potential customers are waiting to hear from you soon as they subscribe to you or follow you. Immediate response will help you attract more potential customers.
4. Include DM Option
Some of the smartest Instagram marketers often cite direct messaging or DM as the best way to sell on Instagram. This is the channel for people to respond. It is much easier to attract interested people to contact you than direct sales.
Leads can be obtained through a variety of ways, including someone who sends a message directly to your business account via Instagram in response to the story you created.
Note that sending DM as a method of building prospects is better than generating new forecasts. However, if you have a good association with the audience and they trust you, you can add a “DM me” label.
5. Look for the right audience
Looking for the right audience is an essential step; it can make or destroy your Instagram story leading ads.
You can use different options, such as attracting customers through similar and personal audiences, website visitors, people who have interacted with your product before, and similar customers. This will help increase contacts with people who might buy from you.
The key to good marketing is storytelling. Instagram is no exception in this regard. Along with engaging narratives, the above strategies will help you gain attention and gain the trust of your audience.
When it comes to Instagram, its beauty lies in its simplicity and universality. Instagram is within reach, attracting many customers and business partners, so it has become a gold mine for producing potential B2B customers.