As you probably already know, if you’re reading this, one of the best ways to grow your Instagram account is to follow accounts and possibly have them follow back.

A certain percentage of people that you follow will almost always follow you back. Maybe they’re looking at your account and they like what they saw. Or maybe they just like following back out of a sense of reciprocity or gratitude. Whatever the case may be, you can pretty much count on this dynamic and with that in mind, follow a lot of accounts with the understanding that a significant number of these will follow you back. If you do this for a long enough period of time, you will be able to go from zero followers into several thousand. Sounds good so far, right?

Read more: Winning Over Social Media Scheduling With Instagram By Its Side

Well, here’s the problem. A lot of people who start out at Instagram marketing follow and unfollow and after all that time and effort, are still not able to make money from their accounts. What’s going on?

Well, the reason is they follow the wrong accounts. You have to understand that when you’re on Instagram, your account is going to be your sales platform. The larger your following, the more money you stand to make. It’s all a matter of sales conversion percentages. The larger your starting base of followers, the more money you can make off your account. The problem is if you attract the wrong people-people who aren’t interested in what you’re selling, your IG account won’t convert as much as you’d like. You have to make sure that you attract the right following.

Read more: B2B Instagram Marketing in 2019

For example, if you’re thinking of selling luxury watches and you follow people who like cats, dogs, Lady Gaga, and what have you, the kind of following you have may not necessarily be interested in luxury watches. This is why it’s really important to pick the right Instagram accounts to follow.

How do you do this?

Well, if you’re in the luxury watch market, look for other luxury watch accounts with big followings. Once you’ve identified those, look at their followers who actually leave comments on their posts. These are the most engaged followers.

These are the followers who say to the world, “Hey, look at me. I’m a big-time luxury watch fan.” Follow those people. Because once you get those people to follow you and they like your content, they will also engage with your content and this opens the door to sales opportunities.

Read more: 10 Facts about Buying Instagram Followers

Now, here’s the problem. People are not going to automatically engage with your content or even follow you if they don’t think your content is strong enough. To make things easier for yourself, buy Instagram followers or purchase Instagram video views from

When people see this type of social proof, they would think that since others are already engaging with your account or following you, then they can also do the same.

It’s not like you have zero followers and it’s an obvious gamble for them to engage with your content. Maybe your content sucks. Maybe it’s tried and unproven but with social proof, you make all those doubts go away and you can increase your following, as well as your overall level of content engagement more easily.