You can get a lot of traffic from social media platforms if you only focus on productivity and also the upcoming trends. Instagram is the best thing that can happen to the marketers that will truly matter what you think about social media.
If you think that your competitors or the audience is out there then you really do not have much of a choice but to use them in the best possible way to gain more traffic, conversion and sales.
Read more: Digital Marketing Strategies to Boost Your Brand Awareness and Visibility
In fact, social media traffic to your website is the life of your sire but you will have to make sure that that you find, master, automate the mysteries of social media and make the best of the benefits that it provides to drive more traffic.
The best way to go about is to make the best of the Pareto principal which states that 80% of the effects come from 20% of the causes. If you want to follow this principle you must:
- Find and stick with the one social media platform that your target audience seems to favor
- Know about the ins and outs of it
- Know the best ways to generate all the social media traffic generation from that platform and
- Figure out how you can put the most of it on autopilot.
If you know which one to start with, things will be much easier and for your business.
Generate more traffic
In order to generate more traffic on social media, you will. You need to follow a quick guide that will not only help you to gain it fast but will also give you a clear understanding of the social media strategy that you need to follow. This guide includes some known and unknown steps which when followed will help you drive more social traffic to your site. These are:
You must focus on picking and using keywords based on various insights that will result in a good conversion ratio. These insights should be those that are performing well and generating more engagement in comparison to other keywords. These are the keywords that should ideally help you to get:
- More clicks
- More shares
- More comments and
- More likes.
Therefore, you should make it a point that you use them in your social posts. This will ensure that your posts get more visibility, interaction and engagement. Therefore, research well for that high conversion and relevant keywords that you should use for different social media sites.
Enable the comments
It is only when you enable the comments on your content that will ensure that you interact with the consumers directly from your site. Actually, the comments section of your posts can host inordinate discussions.
All you have to do is to make sure that the comment plug-in can filter spams automatically so that the comments section does not get overwhelmed with junk.
- Also make sure that when you share on social your content looks good and for that you should include buttons that will enable your users to share your content.
- Ensure that your content looks inviting, interesting and appealing when a user goes to share it.
In addition to that make sure that the thumbnail or title is not missing so that you avoid the chances of your content being stopped in its tracks to be shared by your followers for Instagram. It is for this reason that most of the businesses hire a digital marketer who will make sure that your content looks just as it is supposed to when someone tries to share it. The best way to ensure this is to use the open graph tags along with a super-clickable headline.
Read more: 10 Insightful Tips for B2B Instagram Marketing in 2019
The 9Gag concept
When it comes to Instagram marketing to most of the marketers it is a tough nut to crack. However, it can be really lucrative knowing the fact that there is more than a billion users on this platform and it is one of the largest social networks in terms of overall reach.
Moreover, the fact that this platform is highly visual, it is the perfect platform for a business to promote its brand or product. All you have to do is make the best of the 9Gag concept.
It is the mastery of content curation of 9Gag that you should focus on to get results just as they have. All you have to do is:
- Select a bunch of images and videos
- Add a relevant caption and hashtag and
- Publish them via your favorite social media management tool.
However, creating the right content is the king which in fact is an incredibly hard thing to do because it requires you to know your audience as well as your business so that you can align the two well and achieve the desired results. This will also ensure that you get viral content that will be able to compete with your competitors.
The good thing about Instagram is that if you can use it properly you can even generate a lot of traffic without SEO. All you need for this are:
- Relevant targeted traffic and
- Create content that is intended for them specifically.
In addition to that, you should make the best use of Google Alerts for your traffic generation strategy. This is not a difficult process if you know your niche target because that will smooth the path to bring more traffic to your blog site. Just make sure that:
- You find relevant blogs
- Post new content that is related to your product and
- Sends your daily email alerts just at the right time.
Make sure that you automate the process so that you know when new content has been posted. This will not only help you to gain new traffic but will also help you to divert a major party of them to your site.
Therefore, make sure that your post, as well as the comments, are highly engaging and insightful. This will enable you to get the attention of the readers. If you add the site link to the website you will even be better off.
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