You’re sitting in a cab in traffic on a highway and it’s entirely bumper to bumper but all you can think about is “How to bring more traffic to your small business website? Fortunately, there are many tried and tested ways to increase business website traffic.
Diversifying your methods for improving web traffic can turn into better results. If you have more than one source of traffic, you will have to work on a toolkit full of optimization strategies.
Your website is your shop front for the online visitors through which they can learn about your business, and offerings, and build trust in your brand.
Whether you’re trying to score your first client or already have 10,000 customers no matter what, generating traffic to your online business is a crucial part. A traffic boost could get simpler if you have a properly optimized site.
To help you increase sales and traffic to your small business website, we’ve put together a list of high-impact tricks.
10 Proven Ways to Increase Your Website Traffic
Run Paid Ad Campaigns
To bring more traffic to your small business website you need to be able to get your business in front of your ideal customers. With paid ad campaigns, you can create high targets that serve tailor-made ads only to those particular customers who are most likely to purchase your products.
Paid ads can help in growing instant leads. In addition, with advertising and social media platforms innovating regularly, getting your business in front of the right people is getting easier than ever.
Some examples to run social media paid ads are Facebook, Instagram, and Pinterest. Facebook’s robust advertising platform can allow you to target users based on their interests, locations, and more.
With Facebook Dynamic Ads business owners can even serve automatically-generated ads to previously visited customers. With Instagram ads, you can build an army of followers. These powerful ideas can help you bring visitors back to your small business website.
Use SEO to Increase Your Business’s Discoverability
Are your consumers easily able to find your store online?
Staying in a prized top position is the key factor for generating sustainable, qualified website traffic. When customers search for products online your store should be one of the top results in the list.
Search engine optimization can help with that. SEO is the process of fine-tuning your website and increasing your chances of ranking highly in search results. SEO can only show results when you put in the proper time and effort.
Leverage Influencer Marketing
It’s the most simple one, everyone likes to buy products from organizations with excellent word of mouth. Delighting your customers and getting great word of mouth is a long process. Instead, businesses can always work with influencers.
Influencer marketing isn’t a passing trend, it’s a quick and budget-friendly option to bring more traffic to your small business website. When influencers market your discount codes, offers, links, or giveaways, you’re tapping into their audience to drive traffic to your website.
You can start by researching social media platforms and listing some of the popular accounts from the industry. After creating the list, initiate conversations with the influencers and brands and develop an honest relationship with them before negotiating business terms.
Stay Active on Q&A Websites
Have ever happened to you, you typed a question on Google and the exact question shows up on Quora and Stack Exchange? FAQs, Q&A websites, and forums can work as traffic machines for small businesses.
In fact, Quora is one of the top 200 websites in the world. Customers will have tons of questions when researching your industry and business.
To bring more traffic to your small business website you should consider adding an FAQ section on your website. Identify the key topics and questions related to your industry and make an effort to answer them concisely.
Get Listed in Online Directories
Getting listed in online free directories is another way to bring more traffic to your small business website. Online businesses are diversified in many ways and directory listing is one of the dimensions that we find in modern businesses.
Most of these sites will have a link to your website. Hence it’s necessary to actively keep updating your website to get positive reviews and more traffic.
Lean into Email Marketing
In a world of TikTok and Instagram, email marketing may sound a little outdated. But it’s still one of the best approaches to boost the highest return on investment.
The first step would be here to grow your email list, send out newsletters, and promote other offers through email. Five effective tips to follow when bringing more traffic to your small business website through email marketing
- Always be real
- Offer value
- Always include your website links
- Provide excellent customer service
- Don’t be afraid to experiment
Plan Contests and Giveaways to Drive Excitement
While many of the above-mentioned tips may seem like a long-term investment, there are other short-term solutions to boost the numbers and bring more traffic to your small business website.
With the help of viral content and giveaways, you can more quickly drive traffic to your website and you can offer exciting prizes and rewards to the participants.
It’s extremely simple to host a contest – all you have to do is decide on a platform on which you’ll be hosting, choose prizes, decide the criteria, and promote the contest on every possible platform.
Media Coverage and Public Relations
Earning a reputation in the media is a great way to drive your brand awareness and bring more traffic to your small business website. Make your marketing and public relation teams work together to generate traffic for your website and create more word of mouth.
A good media story can always drive clients to your website. Positive media coverage can provide great third-party validation for your business. Stories of your culture, products, making of the products, and all about the great drivers of your team.
Utilize Content Marketing
If you’re new in the industry and trying to compete with bigger brands, a great way to bring more traffic to your small business website is through content marketing. Before starting your content marketing strategy should be mapped out with target visitors in mind.
Some of the most common forms of content marketing are blogs, podcasts, youtube videos, and infographics. Quality content can help in positioning your business as an industry thought leader.
One other form of content to help you bring more traffic to your small business website is educational content. You can create and share helpful educational content, courses, or certifications and share them with your visitors. To share valuable content use a worthwhile tool, Picktime. Picktime is a simplified appointment scheduling software for every business.
It’s the best-rated in the industry for being in the service of the happiest customers and trusted leader by G2, Crozdesk, and Capterra. From business events to education to financial services Picktime can serve every business need.
Using Picktime you’ll get a customizable booking page with 24×7 event booking facilities and email support to never miss any client. It has a user-friendly interface supported by all devices that can be accessed from anywhere.
Using Picktime you can handle your staff and services with detailed reports of all the business and account activities. It can also handle upfront payments and just integrate with any of your favorites – PayPal, Stripe, or Square.
Bringing traffic to your website is a never-ending process. If you consistently provide great customer service with the right methods you’ll get a significant boost in your revenue.