Social Media is the nucleus around which all marketing strategies these days revolve. But, how to analyze the affectivity they might be bringing in. Following enlisted Social Media Analytics tools will help you summarise how exactly your posts and other endeavors have been performing.
If you go through the list of social media apps, you will find that leading apps such as Facebook, Twitter, Instagram are the new ‘choupals’ of the digital world where views are formed, opinions are openly voiced, discussions are held and mindsets are influenced.
And, their consequence is not just local. The latest Rihanna and Greta Thenburg ‘tweets’ on Indian Farm laws and their and their relative effects are proof!
Social media marketing is basically a game of numbers. Be it the number of followers, likes, views, page traffic or mobile app downloads. Famous social media platforms are central to these numbers, as they not only help in branding, but also in development of the user base and even sales directly!
Their outreach and affectivity has thus been nothing short of phenomenal. With the rise of digital technology in business, their effectiveness can be measured in numbers too.
Therefore, social media platforms now form the number one priority of any and all marketers out there who are always thinking of innovative ways to garner discussions and followers on these platforms.
Social Media Tools To Measure Effectivity of Marketing Campaigns
If as a marketer, you’ve posted blogs, relevant articles, well advertised and still seem unsure about the effects they have been creating; you’re productivity in the vertical can be questioned by your employer or customer anytime.
The following list of analysis tools will help you stay abreast of these numbers and help you keep track of your endeavors and their affectivity:
Hootsuite provides a comprehensive view of all social media endeavors that a marketer does and their overall effect on the markets. It helps marketers to set benchmarks and monitor improvements over time. Their customizable reports help to sieve and distribute facts and figures that help businesses to figure out their precise way forward.
As one of its progressive features, Hootsuite Impact helps businesses calculate their real return on social media investments.It also helps businesses to analyze their existing social media channels and campaigns that have been benefitting or deprecating drive leads, conversions, and sales.
Hootsuite offers its customers an easy to use, customizable dashboard to read data in the form of graphs, tables, and KPI summaries and maybe then find app developers to work on updations required. Due to its high efficiency and easy usage, the framework is used by several ace marketers out there.
Keyhole is a leading marketing software that aces analytics for campaign monitoring, influencer marketing, brand monitoring, event monitoring and market research.
With several market related parameters measuring algorithms and procedures, the company manages to track the affectivity of twitter analytics, Instagram analytics, Facebook analytics, Youtube analytics and media monitoring, to ensure its clients progress towards the right side of the market.
Keyhole provides its customers with accurate insights about their campaign metrics in real time to help them in decision making of what endeavors to make and which to end due to low or no effectiveness.
The framework also successfully measures various hashtag performances for its customers and analyzes their campaign’s impact & ROI for measuring their exact effectiveness in the market.
Since Google already controls the overall markets as most markets are these days surveyed through searches on the net and 90% of these searches are handled by Google. So, if you do not understand Google analytics already, you are missing out on a huge marketing option for your business.
Google Analytics helps its customers to effectively understand their sites as well as its strengths and weaknesses, helping them clearly review and define expected performance standards of their marketing, content and other endeavors and their current situation therein.
The framework utilizes Google’s unique insights and machine learning capabilities to help businesses make the most of their data and thus, lead them to deliver successful business results.
4. Sprout Social – Social Media Analytics Tools
Sprout social is a famous social media analytics platform that includes various powerful tools to help its client businesses scale their progressive business across Twitter, Instagram, Linkedin, Facebook, Pinterest, and Youtube.
It enables marketers to easily plan, create, manage, build social media strategy and deliver social media content that shall help them achieve their target numbers.
Sprout Social offers its clients several innovative options including prowess to uncover insights and trends from ongoing social media conversations to promote development of a better formed marketing strategy.
With a unified social inbox and rich social data and its analytics, the platform helps to drive strategic decision making by market experts and business owners.
Hubspot is a holistic Customer Relationship Management or CRM software that includes several innovative features like a marketing hub, service hub, sales hub and a CMS hub to help sales leaders and other sales people, marketers, customer service teams, operations managers and business owners achieve their intended marketing targets.
With a real-time view of their entire sales pipeline and detailed reports on sales activity, productivity, and individual performances of various marketing endeavors through a clean, visual dashboard; Hubspot enables easy sharing of blogs, landing pages, and other content with the same tool with which their customers build marketing campaigns.
Undoubtedly, it is an all-in-one Inbound Marketing Software for customers who wish to track and control all their marketing trials and errors.
AgoraPulse is the go-to destination for customers to build long term relationships with their customers through iminent work on social media. For ease of use, Agorapulse combines all conversations in one place enabling easy work processes for reply, review, assign, or labeling them in designated folders.
Agorapulse’s inbox inculcates specific features and scope for organic and paid post comments, mentions, direct/private messages, and reviews in chronological order. It also includes options to include static ad comments and efficiently syncs in with Facebook’s Marketing API and Graph API to make things faster and smoother for its customers.
Brandwatch is an app under the Hootsuite purview that provides its users with a single social interface to track and analyze social media handles’ progressions and market activity on a massive scale.
It directly helps customers to make fast and informed decisions in terms of the strategies they should be employing within their marketing fabric.
As it enables businesses to collect and track data from 95m+ sources including blogs, forums, social networks, news, videos and review sites; Brandwatch has been one of the choicest platforms for Social Media analytics the world over.
Buffer Analyze is one of the most effective measures of social media performances, creating reports in various formats and designs for efficiency, and enabling recommendations to grow reach, engagement & sales of their customers’ business.
The platform provides a broad understanding of social media performance across multiple accounts and in-depth insights into audience demographics. Overall a great framework to understand and evolve social media works.
9. Rival IQ
With Rival IQ, you do not require to hire data scientists to manage and track user data. The platform provides on-demand social media analytics, alerts, and custom reports, to ensure its customers stay ahead and abreast of market evolutions and competition. Rival IQ effectively tracks and measures current metrics to uncover all possible opportunities for their clients on social media.
10. SocialBakers – Social Media Analytics Tools
SocialBakers are known to provide AI-empowered social media marketing services to their clients to help them drive overall business growth with a better understanding of their audience.
The software helps them to develop creative and innovative content that helps their customers evolve engagement and improve on cross-channel care as well. Their various clients from top-notch industry verticals are testimonials to their effectiveness in enhancing business scope.
Know more: Emerging Trends in Big Data and analytics
Social Media Marketing is a NO-BRAINER
If you think about it, social media handles are mostly free of cost to create. Though, maintaining and managing them might take some effort, but they are necessary for returns on your other digital assets that you may have or plan to build.
However big or small your budget is for the same, these above stated analytics tools will help you keep things in perspective and control. All the best!
Jason Camaya loves carrying his camera wherever he goes. When he doesn’t click pictures, Jason loves to write, play video games, and procrastinate. He has been writing for the technology vertical for quite some time now, and as talented as he gets, he is giving tough competition to his fellow writers. He has been featured in many websites and blogs.