Web-to-Print solutions have indeed been the talk of the town today. With the printing industry’s growth, the W2P has earned tremendous acknowledgment. Gradually, web-to-print has made printing media from trend chasers to trendsetters for online businesses.
The printing business is still in the early stages of technological adaptation. People in the print industry are experimenting with various methods to bring in new customers. Furthermore, they are utilizing technology to enhance the user experience.
Nowadays, the web-to-print storefront is one of the most flexible solutions. With the integration of web-to-print storefronts, it fetches customer demands change quickly, and cater to meet them accurately.
Today, we are going to discuss some of the upcoming web-to-print trends to consider in 2023.
But before jumping into the trends, let’s first know;
How does web-to-print help in business growth?
Web-to-print can benefit your business by streamlining the process from print orders to shipment. Although, you can acquire the tools you need to build profitable web-to-print storefronts. It can convert your website into an eCommerce website.
Web-to-print storefronts offer a convenient digital printing solution for marketing efforts. It greatly improves the printing process’s efficiency, lowering costs while offering the customer a great deal of control and flexibility.
It can benefit your business with the following features;
- Centralized Management
- Third-party integrations
- Order management system
- Customer interaction, etc.
Now, moving on to the web-to-print trends in 2023
6 Web-to-Print Trends in 2023
Here are the 6 web-to-print trends you should follow in 2023.
- 3D Printer to Thrice Your Revenue
- Digital Printing for Digital World
- Printer Cum Designer Studio
- Responsibly create responsive printing
- Customization is crucial
- Enable Saas printing solution
Let’s elaborate on them one by one.
1. 3D Printer to Thrice Your Revenue
3D printing is swift, modern, and state-of-the-art. It is a noticeable trend that is predicted to continue. Adopting a 3D printing service into your packages can assist you in entering new markets and gaining a competitive edge.
3D printing allows you to develop three-dimensional objects from a digital model. Modern printers can build layers on top of each other, making it simple to fabricate the final product. It is extremely useful when prototyping or customizing a product line.
Nowadays, 3D packaging in web-to-print solutions is also booming. The breakthrough of this technology is the flexibility to instantly create a customizable die-cut, illustrate it in 3D, and outline a 2D object onto a 3D object. It considers the full WYSIWYG personalization for your packaging.
3D printing showcases innovative and cutting-edge software engineering that directly addresses the customers’ needs. Furthermore, it is HTML5-based and supports responsive web design, which renders well on various devices and screen sizes.
Note: WYSIWYG means what you see is what you get.
2. Digital Printing for Digital World
Digital printing is a new prototype in the printing market. It is a modern approach to creating prints from digital copies. It consists of creating your artwork on a computer and consequently printing it effectively onto the layout of your choice.
Digital printing substitutes traditional techniques such as flexography, gravure, letterpress, and others. It nullifies many mechanical steps in traditional printing, such as making films, manual processes, etc.
Know more: What is Animate Object 5e?
It’s the most budget-friendly way to personalize marketing materials, business cards, and so on. With digital printing, you can tailor the designs exactly how you want them. This is among the chief reasons why people are and will prefer digital printing for all of their printing needs.
3. Printer Cum Designer Studio
Print and design are slightly correlated to each other, and it’s quite apparent on many online printing service portals. Moreover, printing has turned into a design studio and will flourish in 2023 for sure.
As we have mentioned earlier about HTML5-based studio, makes online printing design as per your needs with the given options of templates, themes, etc. You can change the design and look whenever you want.
Whether you finalize your design or an in-house graphic professional makes it as per your instructions, it can be better carried out. In a nutshell, printing studios have come out as designing studios and offer print-ready files.
4. Responsibly Create Responsive Printing
Responsive print is a technique by which digital platforms, such as your online store. It promotes focusing on printing custom-tailored designs that can be used for marketing purposes.
Eventually, digital marketing has become essential for the growth of any business, and so does the requirement of responsive print. It is a necessary and new marketing strategy to improve the customer journey.
It integrates digital marketing with seamless online printing. Hence, evaluate aspects of responsive print to enhance your marketing campaigns.
5. Customization is crucial
Customization through printing has transformed the relationship between consumers and businesses. Printing customization introduced a fresh approach to the brand-consumer association.
It allowed customers to contribute to the look and visual of their purchases, making them a part of the artistic procedure— customization benefits driving sales and achieving customer loyalty.
Thus, customization has been considered a win-win situation for both company and the customer.
6. Enable SaaS printing solution
In the printing industry, Software-as-a-Service (SaaS) works on a fixed monthly price that is entirely dependent on your selected features. SaaS printing empowers businesses to meet print-on-demand specifications.
SaaS printing is not simply a different deployment model. It is a digital transformation in how users access and connect with the print management system. It minimizes print costs and avoids the need to purchase, implement, and organize the website.
SaaS-based print management provides server monitoring, software upgrades, and notifications. It assists in managing organizations of multiple sizes at a reasonable cost.
I hope you enjoyed all of the insights mentioned in the blog. These are some of the essential W2P trends for 2023 and even beyond.
They can assist you in boosting your revenue while ensuring customer retention if executed properly. However, you have to make a solid and efficient strategy to do so.
Web-to-print solutions are designed to support printing companies in running their businesses at a low cost. Don’t worry; many providers offer packages for all sorts of businesses, including start-up packages, premium packages, and so on. You can select the ideal option that is within your budget.
Gear up your business to stay firm in 2023 with the latest trends in the print industry. Get assistance from the renowned web-to-print software provider and strengthen your online storefront!