As eCommerce websites are becoming more beneficial in this era because most people tend to shop online rather than in physical stores. After the pandemic situation of coronavirus, it has become the easiest way of shopping as people get their desired products on their doorsteps. They just like their product on a website, order it, and they give you your specific product. Every company/organization is shifting towards online businesses and the global market has become very huge. In this massive market, you have to survive with the latest technology and unique website. There are many factors that have a great impact on your business because it mainly represents your organization. In this article you will get to know more about the importance of UI/UX design of your ecommerce website for more conversion. Lets get started.
Importance of UI/UX in Website
The most important thing in the eCommerce website is the UI/UX of the website because a customer firstly interacts with the UI/UX of your website. Then, he looks for the other features and functionalities. According to human psychology, colors attract more than words so your website’s UI/UX must be attractive in order to gain more audience.
You can examine your competitors’ websites to check how they have designed their websites. If they are up in the global market, you have to follow the designing strategies from them but you should have your own unique idea. Otherwise, it will not work for your business if you just copy others’ ideas.
If you want to make a better eCommerce website for your business and don’t know how to make the best UI and UX design for your business website, you come to the right place. In the latter section of the article, you will learn the best tips to improve your website UI/UX design. So, let’s start with the importance of UI/UX design.
What Is The Importance of UI/UX Design of eCommerce Website?
The main goal of developing an eCommerce website is to generate more leads for your business. If your website has an attractive user interface and can win the customers’ hearts, you will get more leads. Otherwise, your business will face failure in every field and you will lose your money and efforts.
There are a few components of UI/UX design that must be considered when designing an eCommerce website.
- Interaction design
- Visual design
- Information architecture
To get better results from your eCommerce website, customer satisfaction is compulsory. You can’t make your business successful without winning customers’ attention and satisfaction. A well-researched website design can grab the attention of your customers and increase the ROI of your business.
Top Tips to Improve UI/UX design of eCommerce Website
There are many factors that must be considered when designing an eCommerce website such as simple navigation, homepage, clear CTAs, and many more. So, let’s talk about each factor that has an impact on your website design.
The most important thing while designing your website is to keep your navigation simple and clear. You must not confuse the customers because if your website is irritating, they will leave your website immediately. As you know, there are thousands of websites on the internet and everyone is conscious about their customers, you have just a few seconds to grab your customer’s attention.
Once you make them happy with a clear navigation bar and easy navigation, they will love your website and will surely make a purchase. But unfortunately, if you don’t use these features on your website, they will abandon your website and move to other websites.
Read more: Do Breadcrumbs Have Any Impact on eCommerce SEO?
Your products and services on your website must be well-managed and grouped. There must be a search bar as well in order to give your customers more information and ease. They must be able to find directly what they want from your website.
Build a Killer Homepage
According to research, a customer judges your website within 2-3 seconds. You can see how short the time is to grab their attention. Once you can’t get their attention and they leave your website immediately, it will increase your website bounce rate. This will not be good for your website because it drops your website down in the search results.
The logo of our company is your identity and you have to place it in the right place. You have to make sure that your website logo is easy to recognize so that people will remember your identity after seeing your logo somewhere else. Your logo must be unique and have a great impact on your customers’ minds. The best place to put your logo is the left top corner of your website.
You must also add the page footer as it is very important to help the customers. You can add links to your social media, contact information, FAQs section, and much other important information about your company. Overall, your homepage should have a killer look because customers always come to the landing page first and then move to the other pages.
Other than your social media contacts, if your customer wants to contact you directly through your website, what would you do? The best way to keep this thing simple is to add a chatbot or email address. Your customers will simply send you questions about their concerns through your email or chatbox.
Must-Have Sales Funnel
The funnel is the path from where a customer goes through and successfully makes a purchase. It is a very important aspect because you provide information to the customer in a very decent manner.
Know more: How to optimise conversion Funnels with push notifications?
From this technique, you use different types of information on different steps to persuade the customer. There are some important steps in this funnel. Let’s look at these important steps:
- Give information
- Decision making step
- Retain your customers
Strong Branding of Your Website
The brand is a very important factor of your website because you have to make the best User Experience to make your brand strong. It is very essential to make an attractive UI to expose your brand and it can be identified in the global market. You can explicitly add business touchpoints to your website to enhance the user experience of your website and it will make your brand more strong.
You can understand the combination of Brand and UX only when you completely know about your brand and product. When you know all the ins and outs of your business, you can make a strong brand according to your business requirements.
Effective Use of Visual Components
There are many components that can be used in website formation and can attract your audience. If you take care of these visual elements, you can make a unique website. These components include lines, white spacing, color, texture, and many other elements. The most effective way to make your website attractive is to add white spaces to the page.
Every website follows this important element while designing their websites and becomes more popular because the content that appears in this style looks quite decent. Every industry wants some unique visual elements according to the requirements and nature of the products. But overall, you should take care of these elements.
As every business is thriving in this era of technology and wants to make more revenue. But in this race, some businesses get success, and some face failure badly. All the success and failure depends on the website development and how firmly you develop your eCommerce website. If you wish to make your website more powerful and successful in the market, you have to note down some fundamentals of website designing.
Also Read: What Is Visual eCommerce & How It Can Be The Perfect Marketing Tactic?
When you add visual elements to your website design, it looks more attractive and user-oriented. You can also add some other features in the UI/UX of your website to enhance the customer experience. Try to use clear CTAs, contact information boxes, and easy navigation in your design to give more relaxation to the customers. When your customers love your website UI/UX, they will stay on your website and make purchases.
You can add multiple features to your websites such as CTAs, search bar, logo, and navigation bar.
You have to make a good landing page that has amazing content. Your customers can easily read your content and your search intent.
UI means the User Interface of the website that is how you present your product and content to your customers. And how the experience of users with your landing page while browsing is called user experience(UX).
There are many tools used for designing the UI of the website but the best one is Figma.
Both the UI and UX are better and they are very much important for the success of a website. If you don’t make the UI the best, you can’t enhance the UX as well. They are interrelated with each other.
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