Good Customer Experience is the only key to success for brands in this tough growing competition. Only those brands can survive for long who unfolds methods that enhance their customer experience at the point of their customer journey.
In the online market world, especially in the eCommerce industry, customer experience is the core of generating sales and revenues.
To improve customer experience, brands need to design and implement strategies that attract customers, improve their experience, and convert them into loyal customers.
See more: How To Optimize Your ecommerce Site
Visuals are enhancing customer interaction with brands and eCommerce websites. Now online stores are more about Visual eCommerce helpful in increasing customer experience and increasing sales.
This blog will tell you more about Visual eCommerce and how you can strategize it in your marketing.
What Is Visual Ecommerce?
Visual eCommerce is also known as Visual Commerce. It utilises a visual form of content with augmented reality to improve customer experience with branded websites or online stores to boost conversions.
One of the major reasons for the increasing trend of Visual eCommerce in recent marketing trends is that it benefits brands to familiarize their target audience with products effectively.
Visual commerce platforms are specially designed to help brands leverage social media visual content to drive conversions, social proof, and revenue.
How Visual eCommerce Benefits Your Brand?
Now the way of shopping has completely changed from the past generation in various ways. Yesterday’s people do not have tools or any devices that help them buy their desired products remotely.
We have smartphones, manage everything from the comfort of our home, converse with people worldwide, and come to know what new products, trends are launching in the market.
Social media platforms like Instagram, Facebook, Pinterest, Snapchat are the major channels where people of this decade learn about new products in the market.
People learn about products or get influence through the images or fascinating videos shared on social media channels.
Nothing more teases people to convert into customers than videos of the product, and it will become more effective when their friends create it on social media channels.
People understand virtual language much better than text-based language as it will also provide the real picture of the product with valuable information.
People do not get converted with product-images only; they have now informative user-generated content on social media.
Here are some benefits of Visual eCommerce to enhance customer experience and increase sales of your eCommerce brand.
- Visual Commerce increases customer retention than any other type of content. People can easily assimilate 80% of what they see, and only 20% of them read, and 10% of they hear.
- Quality images with good graphics and content get more likes and views than compared with poor-quality images.
- 84% of millennials say that user-generated content in the form of images, videos, reviews, etc., helps them in making a purchase decision.
- Adding a quality product or marketing videos on a website or eCommerce store increases 40% in conversion rate.
Hence, we can say that brands or eCommerce stores are on the verge of adding something to their marketing strategies and leverage their growth graph unexceptionally.
Brands need to adopt visual eCommerce strategically into their marketing and build a strong online presence.
Tips To Include Visual eCommerce For Your Brand Marketing.
Represent Your Stock With Quality Visuals
To stand out from your competition, you have to represent images in a way that is different from your customers. You can create images, but it is more that it should be more qualitative and differentiate your products from your competitors.
You have to strategically plan what elements you want to add to your stock images and how you can compellingly represent your stock visuals.
Remember that visual content is not only about using still images; it is much more than that; videos, gif, AR, etc., are the major components of building strong visual content.
Utilize User-Generated Content
Another important visual content type is user-generated content. It helps in improving customer experience by familiarizing customers with brands. New customers feel comfortable and connected when they find real-life customers are talking about the brand, sharing their unbiased views and experience with their customers.
It is found that people like to see more user-generated content than brand created visuals. Hence you can enhance your website with more user-created visuals on your branded website.
Create Immersive Branded Content
When effectively created, visuals applied to your marketing channels, especially your eCommerce store. Advance technology like AR, VR, and emerging AI enables your business to enhance your customer experience through their buying journey.
With technology, you can create shoppable visuals where your potential buyers can directly buy from the image or video without reaching your online store.
This helps you increase conversions on your website and smooth your customer buying journey.
Visual eCommerce – Your Next Marketing Move
With the increase in digitalization and technological advancements, a brand needs to adopt every possible way to increase online platforms’ sales.
Visual content is turning to be a great opportunity to build solid content for your marketing needs and increase your eCommerce performance.
You have to plan your next eCommerce marketing move with Visual content and deliver a strong customer experience through the marketing funnel.