As the holiday season is started and you need to strengthen your eCommerce SEO and make sure you are making great sales during the complete holiday season. Just having a full-fledged e-commerce store is not enough when the competition is getting higher and customers are getting options for buying platforms.
If you are also an online retailer and searching for the best tips for optimizing your eCommerce site for holidays, this post is for you. In this article, we will explore the top ten and powerful ways of driving more sales towards the store and make this new year a good one for all.
Top 10 Ways To Optimize Your eCommerce Site
1. Focus on your SEO
The first and most important thing is to focus on the SEO health of your site. When it comes to performing well, you need to optimize both on-page and off-page activities to make sure you thrive online. Be it website pages or product descriptions, or images, you need to make sure everything is adhering to the SEO guidelines.
Start pushing more content during the festivals and new year season to attract more customers. As more people are on leaves, they will spend more time on social media platforms and this is the right time to make new customers.
2. Make customizations on your website
Get professional eCommerce SEO services and ask them to prepare a few custom pages for this holiday season. By preparing targeted landing pages will help you cross-sell more products and build a loyal customer base. Apart from revising your website’s content, focus on creating compelling holiday-focused content that will convert more.
It may include long storytelling or an attractive video depending upon your product or service type. Once you prepare the custom pages, start testing them, and run ads on those pages for driving more traffic to your website.
3. Focus on improving speed
Speed is a crucial factor in implementing good SEO and it matters the most especially in the festive seasons. As more people will be visiting your website and browse products, you need to optimize your website for speed and make sure it can accommodate a large audience.
It’s recommended to re-audit your site before the peak festive season and fix all the errors for improving the performance. When you prepare new landing pages for products, make sure they are not compromising on the speed.
4. Highlight discount coupons
To generate more sales and attract new customers, start promoting discount coupons for your products or services. Be it e-mail marketing, social media paid ads, or your year-end blogs, start stressing more on discount coupons and highlight them as the visitor arrives on your site.
You can also categorize the discount coupons based on your audience. It’s important to make certain changes on the homepage to highlight the coupons.
5. Focus on improving conversion rate
It’s the right time to get professional eCommerce services and optimize the conversion rate of your store. Right from CTAs to images and product descriptions, everything needs to be focused on driving more sales.
Follow basic tips for improvising the conversion rate. Some important things are simplifying the checkout page, using high-quality and original images, optimizing the ALT tags of all images, and so on.
6. Improve the website’s security
Needless to say, user privacy and data safety are two major concerns while shopping online. Most of the eCommerce stores simply overlook these key factors and fail to generate more sales.
Avoid doing such mistakes and conduct a quick security audit. Make sure your site’s SSL certificate is up to date, all products are opening on a secured link, the payment gateway is working seamlessly and other similar things.
7. Showcase customer reviews
There is nothing better than showcasing your customers’ experience with your products or services to potential buyers. Showcase a couple of customer reviews on the home page or below to product pages and gain trust. You can use multiple available tools that help you showcasing the reviews in numerous attractive manners.
8. Improve customer support
Customer support is crucial, especially during the festive season. Apart from support tickets, and call support, integrate support bots in your website. It’s obvious that giving 24×7 support is not possible but integrating a smart bot can take off a lot of burden from your shoulders.
You can feed some basic queries and answers to the most commonly asked questions in the bot to improve the overall customer experience. And make sure to offer prior help as much as possible so that you can convert faster and retain the customer for a longer time.
9. Mobile optimized
More than half of the people prefer to shop from their smartphones and when it comes to festive seasons the number even goes higher. To cater to the customers in the best way possible, make sure your website is fully mobile responsive.
Be it new landing pages or discount code pop-ups, everything needs to be optimized for mobile and tablet devices. Mobile optimization is among the top to-do items because it can drive significant sales and improve the conversion rate. Pay special attention to all product images if all are working fine on portable devices.
10. Setup an Instagram shop
People are spending more time on Instagram as compared to Facebook and the holiday season brings a golden chance to do more sales on Instagram. These Instagram shops are a relatively new feature.
Customers can directly make a purchase from your site without leaving the application and it’s a boon for eCommerce business owners. Hire a good SEO agency and avail the best eCommerce services for setting up the Instagram shop.
The holiday season has already started and it’s the perfect time to optimize your eCommerce store and drive more sales. Pay close attention to these optimization tips and offer a compelling customer experience so that you can cross-sell and up-sell in a better way.
Also Read: Essential Steps For Marketing On instagram
If you don’t have an in-house team for doing this, we recommend you to go for a professional to optimize your eCommerce site to get the job done faster.