You work hard to develop a marketing strategy, you work hard to get leads and clients at your door. But poor customer service can ruin that hard work and your brand has to bear a loss.
Today, the usage of smartphones is increasing and people usually prefer online shopping over offline.
Hence, it would be obvious that you need to maintain a positive image and provide effective customer service to drive more sales.
In simple terms, customer service is the act of taking care of the customer’s needs by offering and assisting them in high-quality service after the requirements are met.
According to HubSpot Analysis, it is cost-effective to entertain existing customers than searching for a new one.
You may face many challenges, there are so many ways to support your customers such as phone, email, push notification, and text messages.
You need to pick one based on your customer’s requirements and allow you to interact with them in a smooth manner.
What Are the Top Customer Service Tools?
Zendesk is one of the best cloud-based support desk platforms that allow you to interact with customers and improve customer service.
Zendesk’s live chat is one of the easiest ways to engage with your customers and assist instantly when customers land on your website.
We are aware of the fact that if you provide chat support when they need it, the chances are higher that they will shop from your website.
Well- known companies like Airbnb, Slack, and Uber use Zendesk to avoid operational costs and maximize customer retention ratio.
Along with the chat features, Zendesk also gives you an option to configure a call center with a website, suppose when your potential customers or prospectus land on your website, an automated trigger through executive can quickly connect with them.
HelpDesk is the ultimate software that works for you, your teammates, and your organization’s operations.
There are many tools available in the market and each of them has its pros and cons but a HelpDesk is a ticketing software that can be used by small and medium level enterprises to automate customer communications.
The main goal of HelpDesk is to help brands provide efficient customer service, establish a strong relationship, and increase customer retention ratio.
Many grocery delivery app development companies, on-demand app companies, healthcare solution companies now using HelpDesk to provide outstanding customer service.
Once you integrate HelpDesk on your website, you will be able to collect all the customer inquiries, interact with customers, and save them in one place for future use.
Another important feature is you will not miss any query as it sends you notification or alert every time.
# Mobile Applications
Today, no matter how big or small the enterprise you are running, mobile applications play an important role. With the wide usage of the Internet, customers are becoming digital natives and a free mobile application could attract more customers.
Once you develop an app, customers will get all the necessary information about your business and it will take no time for your prospects to become a customer. 9 out of 10 people use mobile applications while shopping.
This trend is here to stay and brands are now focusing on the application more as compared to the web.
A mobile application not only offers a better user experience but allows your customers to stay connected with you all the time and reminds them when they are purchasing products from your industry.
Hence, apps are good as it improves customer service and brand awareness. In short, it’s a win-win situation.
LiveChat is not only a messaging tool but it is a customer service platform that allows you to chat with customers and you can connect it with your CRM and social media channels to manage all your communication with customers in one place.
The primary goal of LiveChat is to improve customer service, engage users to boost customer satisfaction ratio, and drive sales.
If you don’t have any technical or coding skills, still you can integrate the LiveChat option on your website within ten minutes. You just need to paste the code and it’s completely free of cost.
The LiveChat tool can easily be accessed anytime, anywhere, which means you can interact with your customers when you are on the go.
Once you integrate live chat on your website helps you to monitor and start conversations with users which are your potential customers. Once, you know their requirements, you can guide them accordingly and fulfill their needs in no time.
Offering round the clock customer support is not something you can achieve instantly.
You have to work hard and find a cost-effective solution that can fulfill customer’s needs and improve communication between both the parties. You need to build a comprehensive solution, from sending text messages to emerging solutions as visual chat options.
Moreover, the above-mentioned tools help you to save all the customer information in one place and allow brands to add automated elements that enhance customer experiences.
Today, the expectation of the customer is increasing and the way we do business is evolving with time because brands and people are becoming more technology and data-obsessed. However, the importance of customer service has not changed.
Thus, implement some of the best customer tools on your website or application today so that you can engage with customers and unlock valuable insights that may generate more leads and maximize customer satisfaction.