If you have a business, one of your goals is to spread it to increase sales, right?
But have you ever used an animated video to do it? If you’ve never done it you should try it!
More and more companies are embracing this new way of communicating to their customers and prospects.
Here are 10 tips on how to create an animated video that helps sell your product or service:
See more: Video Animation Makes Up a Good Digital Marketing Strategy
Tips on How To Create An Animated Video
1_Get at the helm of your Animated Video
If you are an entrepreneur or freelancer you need to promote your business to get people to buy your product or service. For this purpose, it is sometimes useful to become the star of your animated videos and share something with your potential customers.
I don’t know if you’ve noticed, but most people don’t know who they do business with at all. In today’s society, so many CEOs are similar to the Wizard of Oz – you never get to see them for who they really are.
Showing your potential customers who you are and what principles are behind you and your business will make your animated video much more personal than an advertisement.
People want to identify with your product or service. Through an animated video you can show the products and services by video animation company provide directly to the people who are watching it.
3_Give details about your product or service
Share with your potential customers, explain to them why you like or love a certain product or service you sell. Tell them why you like to sell the product or service, what your passion is and what your drive is in doing so. Is it because you really love him and if so how come? It also talks about why people want or need this product or service.
Read more: Using Animation For Content Marketing
4_Inform about the benefits your product or service brings
What are the benefits your potential customers can get from using the product or service you sell? Summarizing in two sentences what is positive about your product or service and the benefits it can bring to your potential customers will turn into a powerful message to entice them to buy it!
5_Build trust in your Brand
Sharing builds trust between you and your potential customers. When you decide to show yourself, you can show people that you are a real person who believes and loves the products or services they sell.
Learn more: Digital Marketing Strategies to Boost Your brand Awareness and Visibility
In return, this helps to build trust in the consumer who will gradually listen more and more to what you have to say.
6_ Clear and concise
Be clear in your video, speak at a moderate speed. Nobody wants to hear an incomprehensible or muttered language, nobody wants to hear that you eat your words or “fluff” you. Be clear in your message and stay focused on what you want to say and how you want the people who learn about your brand to get your message.
This will ensure that potential customers who choose you will always be more confident that they are choosing the right product or service for them.
7_ Show personality in your Video
Show the personality that sets your brand apart in the video, whether it’s using irony, representing a specific situation, or just being positive and enthusiastic about your product or service.
It is not about being too excessive like in traditional advertisements but not too boring either. Trust me people love to do business with people who have a defined personality. Especially if they can truly relate to them.
8_Relate to your potential customers
Sure there are benefits related to your product or service but it is by connecting them to a real life situation or story that people can identify with. Showing it through an animated video will be really powerful.
When people find a connection between their life and the proposed service or product, a real need or desire to have it is triggered in them.
Animated videos can be posted anywhere! You can embed them in your blog, insert them on web pages, and share them on social media such as: Pinterest, YouTube, Facebook, LinkedIn, in emails and so on.
Videos are so versatile that they can reach millions of people in a scarce hour. So yes, you can spread your brand really fast!
10_Create the relationship with your customers
Videos help you build relationships with your customers and do it faster than usual. The videos tell the people who see them the company, the brand, the people behind the company and the brand, the products or services offered, the need or lack of having those products or services, the advantages deriving from use, a specific story or example of use related to the product or service.
Know more: How Can Traditional Marketing Complement Digital Marketing?
Also animated videos are shared faster and more frequently among a lot of people. And yet your video builds a relationship with your customers around the world and in a more personal way.
To sum up, Animated Videos are able to maximize your reach and give you a means with which to build and grow your brand. The message with the videos is much clearer, simpler and more direct and the fact that it is visual makes it much more interesting for the viewer.
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