Nowadays whenever businesses wish to expand their reach, they often go do marketing complement digital marketing and digital marketing strategies.
They often do so their brand(s) can become more recognizable to their target market (and the target audience).
However, before the advent of the internet age; brands and businesses were often found using traditional marketing strategies in order to expose the world the world to their vision and mission (not just the statements but on a whole).
While a lot of people today think that traditional marketing is outdated, obsolete and a piece of history, it actually works today and traditional marketing complements any brand’s digital marketing strategy, properly.
The reason why traditional marketing still works today is because despite the prevalence of online, social and digital media, a lot of people still have access to loads of traditional media channels.
As a matter of fact, around 99% of families based in the United States have at least one television in their homes.
This gives traditional broadcast methods a larger reach in just America alone. Canada and other developed nations have similar rates.
In case if Latin America is being considered, they also have a lot of television sets and access to traditional media channels.
Some ways traditional marketing can complement digital marketing
Here are some ways traditional marketing can help raise brand awareness:
1. Traditional marketing can help increase brand awareness
Digital marketing strategies such as content optimization and email marketing can always use support so they can be made more effective.
In a business relying heavily on brand awareness, traditional marketing tactics like print and television ads are helpful.
Also, utilizing print media such as brochures, pamphlets, or even getting a sticker printing company to help print the brand’s logo or some trendy stickers can help raise the brand awareness.
2. Traditional marketing can help provide brands an element of permanence
While ads are boosted on social media sites and platforms like Facebook, Instagram, YouTube, Pinterest and Twitter, which can provide a brand with consumer awareness, people can easily overlook them and scroll past them without paying attention despite the barrage of videos, images and information on them.
Traditional marketing strategies such as branded merchandise provides brands permanent awareness.
The only downside to giving consumers branded merchandise is that such can become quite expensive when it comes to giveaways.
3. Traditional marketing can help create new customers
Using traditional marketing materials can help brands direct new potential clients to any online resources any company’s digital marketing plans have created.
This can be done through the use of business cards, which can create new customers in a cost-effective manner especially when used during gatherings, conventions or events.
The important thing for these business cards to contain is the necessary information that will direct them to the brand’s website.
4. Traditional marketing helps brands maintain their reputation
While using digital marketing strategies for infusing a company’s brands across the needed consumer demographic is cost-effective and can provide brands a decent reach, what most digital marketing techniques are lacking is credibility and trust.
Using television commercials, newspapers, radio, TV and magazine advertisements is helpful as most people consider such source of information to be credible in comparison to online sources where anything can be published without verification.
In the era of today’s excessive cyber phenomenon where fakes news are becoming more prevalent in comparison to real news, it is much better to use traditional media outlets in conjunction with digital marketing to aid a brand’s business reputation as well as managing it.
While a brand’s initial reaction might be to spend their content marketing budget completely on marketing strategies that are purely digital in nature, such as search engine optimization, email marketing, targeted social media ads as well as other similar tactics, it is also known to help companies a great deal if traditional marketing is also properly utilized.
There is hence more than just a reason why marketing strategies have always remained robust despite the world moving to a more digital presence.
Hence it is easy to see why because how digital the world is, traditional ways will always remain.