Breadcrumbs have become the important parts of all the good websites. These little navigational aids are helpful for your website in various ways. First, it provides complete information to the visitors about your website. Secondly, these navigational aids are also helpful to understand the structure of your website.
In other words, we can say that breadcrumbs are helpful for us to improve the user experience and crawl ability of a website. The breadcrumbs are also playing a vital role in improving the eCommerce SEO of a website. If you are not implementing these in your eCommerce website, you are making a huge mistake.
What Are Breadcrumbs SEO?
It is a small text path that is located at the top of the page. While located at the top of the page, it indicates the position of the visitors on your website. These are just like the internal links. They provide essential information to the users to find useful data on your website.
After landing on the page, it provides complete information about the category of the pages. If visitors want to go back to the home page, they can easily go by following it. To make the navigation of a website easier, it has a useful user experience feature.
Due to the recent changes in Google’s algorithms, they have got more importance. Its reason is that they are directly impacting the eCommerce SEO of a website. To categorize the information, Google is showing these breadcrumbs in the search results.
Types of Breadcrumbs:
While visiting websites, you have noticed different types of breadcrumbs. Anyhow, there are three most important types. Here, we will discuss them one by one.
These are the most commonly used breadcrumbs in influencer marketing. It tells the visitors about the exact location of the web page in the site structure. The visitors can also get an idea that how many steps they are away from the home page. It will seem something like:
These are the most commonly used breadcrumbs for eCommerce websites. These breadcrumbs will show the users the attributions of the websites. The trail of these breadcrumbs is made for the product attributes. For example, if you are visiting a product page on the eCommerce website, its attribute will seem like (Home > Category > Type > Size).
As its name suggests, these breadcrumbs will show the history of the visitors to the website. In other words, it is just like your internet history. These breadcrumbs will provide complete detail of the previous pages that you have visited on this website. It will seem like (Home > Previous Page ……. > Current Page).
Benefits of Breadcrumbs in eCommerce SEO:
When a visitor enters your website, it will provide complete information about the steps that you can take to go back to the home page. In other words, these are the reflection of your website. These are providing logical connections between different pages of a website. Here, we will discuss the benefits of breadcrumbs in eCommerce SEO.
Google Loves Breadcrumbs:
No doubt, visitors to a website like breadcrumbs. Similarly, Google also likes these breadcrumbs. They provide complete information to the visitors about the structure of your website. That’s why Google is using breadcrumbs in the search results.
Google is using these breadcrumbs in the search results to entice visitors. If you want to increase the chances of your breadcrumbs appearing on the search results, you should add the structured data.
Improve User Experience:
Told by a dissertation help firm, Breadcrumbs are providing easy navigation to the visitors of a website. While navigating a website, they are also encouraging them to browse the other sections of a website.
For example, if you want to get information about a specific eCommerce company, these will send you on the history page of this website.
After that, they allow the users to visit it’s about us page or go back to the home page. Therefore, we can say that it is an easy way to show the required information to the users on a website. As a result, you can draw them deeper into your website.
Improve Site Ranking:
Along with improving the user experience of a website, you can also use them to make Google happy. If you will get successes to make the visitors and Google happy, you can get the required ranking in the search results. Google is also using the breadcrumbs to categorize and contextualize the content.
To enhance the importance of the breadcrumbs, Google has also started to show them in the search results. It will show the exact location of the product pages on your eCommerce website. If you are running an eCommerce website, your website has lots of local level pages.
Therefore, you should make use of the breadcrumbs in eCommerce SEO. These breadcrumbs can easily send visitors to their required product pages. According to experts, if you want to rank your website in the top 10 results of Google, you should include breadcrumbs in your website.
Lower Bounce Rate:
If you are running an eCommerce business website, you are well aware of the fact that only a few visitors enter your website from the home page. It means that they directly type your brand name in Google.
Most of the visitors enter your website through organic searches. Therefore, we can say that users can use any part of your website to enter into your website. That’s why you should connect all the web pages of your website to increase conversion rate.
After entering into your website, if a user doesn’t get the required data, he can easily enter into other relevant pages. Therefore, we can say that these are the best way to decrease the bounce rate of a website. As a result, you can provide an alternative way for the visitors to enter your website.
If you will not use these, your visitors will bounce back to Google. Google will consider that your website fails to fulfil the needs of the visitors. This kind of signal can decrease the ranking of your website in Google.