Instagram was born and is well known for sharing photos and subsequently introduced the possibility of publishing short videos. In the beginning, it was possible to share up to 15 seconds, but for a few weeks, the maximum duration of the video has been extended to 60 seconds.
Over the months we have been noticing how much videos are most used on Instagram, both by personal profiles and by brand ones. Users focus more on video content to make a wikipedia article about yourself, watch it and interact more.
Although on the rise, the engagement of photo and video content remains against the second elements: users put more likes and comments on photos and less on videos. Furthermore, since February of this year, Instagram has decided to change the video display interface, showing the view counter instead of the total number of likes.
Those involved in visual marketing are well aware of the communicative power of photography alongside that of video, especially online. If we want to create content suitable for the web and social networks, time becomes a very precious resource; thus concentrating a promotional message in an image or in a few seconds of video becomes a real challenge.
Hyperlapse is an application released by Instagram, but independent, which allows the recording of more or less short videos with a technique similar to that of time-lapse.
What is time-lapse?
The cinematographic technique of time-lapse (in English, “time interval”) consists in collecting a large quantity of photographs of a single object (often still or in slow motion), taken at regular intervals of time.
These shots will then be recomposed into an accelerated video sequence, in order to show the surrounding changes to the object or object itself. Typical time-lapse movies are sunsets, sunrises, blossoming flowers or meadows above which clouds can be seen moving quickly.
To shoot a few seconds of a time-lapse, thousands of shots are needed, collected by a camera controlled by an interval meter that determines the frequency.
Although similar to time-lapse, hyperlapse is a photographic technique that differs from the presence of camera movement.
While in the first technique the camera is fixed on a tripod and takes every lapse of time at regular intervals, with the hyperlapse technique the frame moves with the rest of the scene. Therefore it is as if it were a moving time-lapse.
Hyperlapse from Instagram
The app released by Instagram, currently only available for iOS devices, allows you to simply record videos and then configure them, according to our taste, speeding them up to create a more dynamic effect.
The advantage of speeding up also consists in the fact that we can turn many seconds in more than the 60 allowed by Instagram for publication since, speeding up we can save them later.
Hyperlapse technology allows for real-time optimization of camera stabilization.
At the moment the app does not allow the recording of video sequences but only a single movie and not even the addition of background music. Through other applications it will be possible to add music or to edit different video sequences.