It has become a trend to shop online for everything, including jewelry. If you have just started your wholesale jewelry business, then you must wonder how to expand it. Letting more people know about your business is the difficult part of all.
If there are many ways to increase your sales and spread then the word about your wholesale business. You may get overwhelmed and confused about choosing the right strategies. That is why we are here. Here we will discuss tips that may help you increase your sales and customers.
So, shall we begin?
Why wholesalers prefer online platforms?
For the past few years, people are buying more and more jewelry online. Whether it is a retailer or a wholesaler, people prefer web stores over real markets. That is because online portals are convenient and save time.
Now, many wholesalers have web stores and online platforms for their business. But not everyone knows how they can increase their brand awareness and sales.
If you are also one of them, then check the following tips to get more customers and orders;
Top 10 tips to increase your wholesale jewelry business
1. Define your target audience
If you want to increase your business, then you should define your target audience first. Answering the questions below can help you determine your audience that, what:
- are your potential customer’s gender and age?
- is the location of your audience?
- kind of jewelry is popular in your buyer’s culture?
- are the interests and preferences of your audience?
- do your potential customers like about jewelry?
- kind of jewelry your audience like?
- Is there any seasonal trend?
2. Find a reliable supplier
The success of your wholesale jewelry business relies on finding a good supplier. Your goal is to get a supplier that fulfills all your conditions, such as;
- The best quality products
- Good dropshipping method
- Fast delivery
- Have a no-minimum-order rule
If you have a supplier who has these qualities only then can you run your business smoothly.
3. Create a brand
Once you have defined your target audience and find a good supplier, you can create your brand. Your brand reflects your business idea and image.
If your brand has a unique image then the customers will remember it. Remember, the purpose of creating a brand is to build your company’s image.
4. Tell a story
After building your brand, you should associate a story with it. Remember, your customers will buy according to their emotions. However, the purpose of telling a story is to let customers know about your inspiration for the business.
Your story should resonate with your audience’s sentiments and feelings. You can associate a story with every new piece of jewelry. Link the everyday happy moments with your jewelry and share it with your audience.
5. Post attractive images
To sell your jewelry online, you should post attractive images of your products. You can increase your sales many folds by posting beautiful jewelry pictures.
Make sure that you upload the best quality images with high resolution. Higher definition images will let your audience see the details of your jewelry item.
6. Write a detailed product description
If an image is not self-explanatory, then you need to provide details with that image. Tell your audience what kind of material is used in your product.
Your detailed products will also attract Google robots. As a result, your website’s ranking may go higher and reach more people.
7. Go for multiple marketing channels
You must select multiple marketing channels to promote your products online. Do not rely only on your website or social media platforms. Use all the channels to reach your customers.
It will make a significant increase in your sales and customers. if customers see your brand name everywhere then your wholesale business will increase.
8. Run marketing campaigns
You can run different marketing campaigns to increase your sales. Offer discount deals and packages to your customers. You should also set the duration of your offered deals.
Besides, you can also offer membership or a point system on your website. You can provide your members with exclusive discounts and packages. This way, you can make the shopping experience more enjoyable for your customers.
9. Keep a stocked inventory
You can run your wholesale business effectively when you have a stocked inventory. Your customers should not have to wait after placing an order. If you have all the items in your inventory, then you can dispatch your orders with ease. However, having a certain amount of inventory will enable you to avoid an imbalance between supply and demand.
10. Go for unique jewelry designs
Last but not least, you should go for unique jewelry designs instead of customary ones. Remember, customers always prefer new things and new styles/ designs. If you offer jewelry with distinctive designs, then it can become your brand’s identity.
Last but not least, use the guidelines mentioned above to increase your wholesale jewelry business. We hope that these tips will help you with your business. If you find one, then let us know which one of these tips has worked the most for your business?