Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank? CPC bid is one factor that affects Ad Rank.An increased CPC bid leads directly to a small increase in Ad Rank.CPC bid only affects Ad Rank on ...
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To recognize users across different devices, what is required for User ID? Google Tag ManagerSign-in that generates and sets unique IDsA new Analytics account for reportingAll of the above
What does assigning a value to a Google Analytics Goal enable? Analyze a website conversion funnelCompare goal conversions and measure changes to a websiteTrack real-time business revenueTrack actual revenue from conversions
Which of the following items is not a component of Quality Score? Landing page experienceAd relevanceMaximum cost-per-click (max. CPC) bidExpected clickthrough rate (CTR)
Why should you link your client’s Google Ads account to Search Console? See how your ads performed when triggered by actual searchesSee if people reach your client’s website via ads or organic search resultsSee how often your ads rank higher ...
What feature is required to track customer search terms on a website? Data ImportSite SearchEnhanced EcommerceSearch filters
Why might you use the “Search Network campaigns with Display opt-in” campaign type? You can use one budget to advertise on the Search Network and Display NetworkYour ads only show on the first page of search resultsYour video ads can ...
Which statistic indicates how often a click has led to a conversion? Cost-per-conversionConversion rateClick through rate (CTR)Converted clicks
What report indicates where users start or exit the conversion funnel? Goal Flow reportCohort Analysis reportUser Timings reportTreemaps report
What feature collects company-specific data such as Member Status? Event TrackingCustom DimensionCustom FilterCustom Metric