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Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Enhanced cost-per-click (ECPC) bidding should be used to:

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A) Optimize bids using converted clicksB) Drive engagement with product brandC) Bid for a target cost-per-acquisition (CPA)D) Increase total impressions

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationECPCEnhanced cost-per-clickgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle Mobile Advertising Exam
  • 1 Answer
  • 189 Views
Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Custom labels are a way to:

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Custom labels are a way to subdivide products into specific product groups in AdWords.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  • 1 Answer
  • 190 Views
Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Creating multiple products groups within one ad group allows you to:

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Creating multiple products groups within one ad group allows you to base each product group on a specific product attribute that you choose.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle Mobile Advertising Exam
  • 1 Answer
  • 192 Views
Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?

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They’re traditional print-marketing materials.They’re mobile-based ads that showcase multiple products.They allow vendors to A/B test product images.They allow groups of vendors to publish collaborative ads.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle Mobile Advertising Exam
  • 1 Answer
  • 149 Views
Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page.

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A) The ‘availability date’ attribute is set as the toys’ release dateB) The ‘availability’ attribute is set as ‘in stock’C) The ‘availability’ attribute is set as ‘preorder’D) The ‘availability’ attribute is set as ‘out of stock’

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  • 1 Answer
  • 196 Views
Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Campaign priority should be used when you advertise:

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Campaign priority should be used when you advertise one product for the same country in multiple campaigns

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle Mobile Advertising Exam
  • 1 Answer
  • 177 Views
Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

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A) Leave all unique product identifiers blankB) Add ‘unique’ to the ‘brand’ attributeC) Use the exemption attribute ‘identifier exists’D) Include the word “antique” in the titles of all products

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  • 1 Answer
  • 222 Views
Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

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They appear across the Google Play store.They can be used with merchant or Google-hosted storefronts.They only appear to consumers within walking distance of Books by Brock.They appear as user-read book previews on Google.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle Mobile Advertising Exam
  • 1 Answer
  • 193 Views
Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

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A) Increase the campaign’s daily budgetB) Add negative keywords to the product groupC) Add a promotional message to his adsD) Increase bids on products groups

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle Mobile Advertising Exam
  • 1 Answer
  • 169 Views
Vemula Sinu
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Vemula Sinu
Asked: November 27, 2021In: Digital Marketing

Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?

  • 0

Product originationIn-store coupon codesBrick-and-mortar locationLocal consumer ratings

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  • 1 Answer
  • 172 Views
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