On the Google Display Network, your ad is eligible to show on a webpage if your: ad text matches that webpage’s contentlanding page matches that webpage’s contentkeywords match that webpage’s contentwebsite matches that webpage’s content
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The format of a Shopping Ad is different from that of a standard text ad in that it includes: a product image, background color, and pricea product image, title, price, and merchant namea product image, title, and pricea product image, ...
Which parameters can be included with an event hit for reporting? Category, Action, Label, Unique EventsCategory, Action, Label, ValueCategory, Action, Label, Total EventsEvent, Category, Action, Label
Which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratingsSitelink extensionsLocation extensionsPrevious visits extensions
What report shows a visual representation of user interactions on a website? Content Drilldown reportBehavior Flow reportLanding Pages reportTreemaps report
One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: location targeting of the ad showing one position lower on the page.cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.Maximum ...
How are rich media ads different from other ad formats? They are ads with animation or other types of motionThey are displayed on the Search NetworkThey are a type of text adThey are static image ads
What report shows which web pages get the most traffic and highest engagement? Active Users reportAll Pages reportFrequency and Recency reportEngagement report
What scope levels available for dimensions and metrics? Location-level, duration-level, product-level, or user-level scopeHit-level, session-level, product-level, or user-level scopeEvent-level, session-level, transaction-level, or user-level scopeEvent-level, duration-level, transaction-level, or user-level scope
Custom Dimensions can be used as what? Secondary dimensions in Standard reportsPrimary dimensions in Custom ReportsSecondary dimensions in Custom ReportsAll of the above