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Responsive adsImage adsTrueView adsLightbox ads
Dynamic image adsImage adsDisplay ads with location extensionsUniversal app campaigns
Video adsDisplay AdsRich media adsText ads
On the Search Network onlyOn the Display Network onlyOn the Search Network and YouTubeOn the Search and Display Networks
ConversionViewthroughClickImpression
When your primary goal is performance.When your ads will only be run in banner-eligible slots.When your primary goal is to control the look and feel of your adsWhen your primary goal is meeting branding requirements.
If you have had 50-100 conversions over 15 days in a single campaignIf you have had 10-50 conversions over 15 days in a single campaignIf you have had 5-10 conversions over 30 days in a single ...
When your goal is to maximize the reach and scale of your campaign.When your goal is maximum creative control.When your goal is to provide safer ad experiences.When your goal is to provide faster ad experiences.