the tools available to optimize the campaignthe advertiser’s goalsthe tools available to build a display adthe advertiser’s daily budget
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increase overall impressions for the adset expectations for customers who are in various stages of the buying cycleidentify the traffic to your website that was generated by AdWords adsimprove the Quality Score of the ad on all Google properties
keyword-targeted ad will be the only ad to appear in the ad unitkeyword-targeted ad will appear above the placement-targeted adplacement-targeted ad will appear above the keyword-targeted adplacement-targeted ad will be the only ad to appear in the ...
Remarketing lists for search ads (RLSA)Connections targetingAffinity audiencesDemographic targeting
Add a flashing borderUpload your own call-to-action buttonMake the call-to-action button blinkCustomize your logo and colors
They offer greater control over the way your ads look and feel.They enable publishers to deliver a faster experience using AMP.They let you create ads that serve in all ad slot sizes.They help limit ads to banner-eligible slot
Tailor your ads to users based on their previous actions on your website or appSee how many people bought your product after seeing the adSend client emailsReconnect with people who have previously visited your website or mobile app by showing ...
Predictions built from ad portfolio data, aggregated across benchmark businesses.Predictions built from files exported from your CRM.Predictions built from performance data across your industry.Predictions built from your performance history.
Set a separate placement bid at the ad group levelExclude irrelevant placements and categoriesAllocate budget and control spend more effectively across campaignsSet specific maximum cost-per-click (CPC) bids for automatic placements