When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

Question

Asked: November 18, 20212021-11-18T03:58:57+00:00 2021-11-18T03:58:57+00:00In: Digital Marketing

increase overall impressions for the ad
set expectations for customers who are in various stages of the buying cycle
identify the traffic to your website that was generated by AdWords ads
improve the Quality Score of the ad on all Google properties

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Vemula Sinu · Accepted Answer · 2021-11-18T03:59:43+00:00

The correct answer for the above question is:

set expectations for customers who are in various stages of the buying cycle

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