Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him: show ads when someone searches for dance classesshow ads on dance websites and YouTube videosmatch his ad text to what people are ...
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What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? Users Flow reportActive Users reportCohort Analysis reportUser Explorer report
What feature would be used to collect how many times users downloaded a product catalog? Custom DimensionEvent TrackingCalculated MetricsCustom Report
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection? Just before the closing </body> tag of your websiteJust before the closing </head> tag of your websiteJust after the opening <body> tag of ...
When the same default tracking code is installed on pages with different domains, what will result? Analytics will associate users and sessions with their respective domainsAnalytics will associate users and sessions with a single domainAnalytics will send an alert about ...
Which is a best practice for writing an effective text ad? Use all capital letters in the headlineWrite several ads and see which one performs the bestMake sure the headline wraps to two linesCapitalize the first letter of each word ...
What is a “metric” in Google Analytics? A dimension that can help you analyze site performance.The numbers in a data set often paired with dimensions.The dates in your date range.A segment of data separated out in a report for comparison.
Sharing a Custom Report will share the report configuration and data included in the report. TrueFalse
Why would an advertiser use sitelinks? To showcase customer reviews with high-quality survey dataTo give customers quick access to multiple pages of an advertiser’s websiteTo let customers click a button to call the businessTo show a link that sends people ...
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likelycost-per-acquisition (CPA) goals to raise your bid when a conversion is more likelycost-per-click ...