Cross-channel advertising is a marketing strategy that leverages multiple channels to reach customers and prospects with a consistent message. The goal of cross-channel advertising is to create a seamless and integrated customer experience across multiple touchpoints, such as digital and traditional media, social media, email, mobile apps, and others.
By using a cross-channel approach, marketers can deliver consistent messages and branding across all channels, and can track the customer journey and measure the effectiveness of their campaigns. This allows them to adjust their strategies in real-time and optimize their marketing efforts for maximum impact.
Examples of cross-channel advertising include:

• A retailer sending an email to a customer with a discount code, followed by a targeted Facebook ad showcasing the products included in the discount offer.
• A company launching a TV commercial campaign that includes a call-to-action to follow their social media accounts for additional promotions and discounts.
• A B2B company using a combination of direct mail, email, and trade show events to reach potential customers with a consistent message.

Cross-channel advertising helps businesses reach their target audience with a consistent message across multiple touchpoints, leading to better engagement, increased brand recognition, and ultimately, more conversions.