Imagine you took some time from your busy schedule and planned to have some relishing lunch. What will be the first thing you’ll do? Go on Google and search for the restaurants serving dinner, and after getting multiple options, next, you would read all the reviews for that place, right? And finally, choose the place with the most positive reviews.
Not only you, everyone goes through the same process before making any purchase decision.
Know more: How Would You review Your Website Design?
And why do people do that? Or why would you do that? Simply because you don’t want to spoil your experience and spend your hard-earned money, that is not worth it. And all consumers have the same thought process. Therefore credibility for the businesses plays a major role in attaining more sales and increasing the customer base.
When we talk about building credibility, the first thing that comes to mind is reviews. And when we mention online reviews, the first platform that strikes our mind is Google reviews. Therefore many consumers consult it before making their buying decision. If Google reviews have such influence on consumers, how about showcasing them on your website?
Various social media aggregator tools provide you with a dedicated Google review widget and help you to embed Google reviews on the website. Besides easing the embedding process, these tools also offer various features that add significance to the strategy.
Embedding Google reviews can provide great help in the growth of the business in the following ways.
7 Convincing Reasons to Use Google Review Widgets:
This blog has listed 7 amazing reasons for embedding the Google review widget on the website to convince you to adopt the strategy.
1. Provides credibility for your business
As mentioned above, trust and credibility play a huge role for the business in attaining more sales and achieving business goals. By showcasing the reviews related to your business on your website, you can boost the credibility of your business and your brand can come out as transparent as it does not hide public opinions and reviews. It eventually helps you in enhancing your brand reputation and wins the trust of your potential customers.
2. Holds the customers on the website
There can be a case when consumers cannot find the reviews related to your business and often explore other websites to look for the reviews related to your brand. Or while reading the reviews about your business, he might stumble upon the name of your competitor brand and end up buying from there.
Hence it is important that if a customer looks for the review related to your business, he easily finds it and does not deviate from your brand. With the help of the Google review widget, you can assemble all the Google reviews of your business and display them on your website.
Hence consumers can find them easily, it saves consumers’ time as well as also increases your reputation. And as you can even hide/show reviews on your website, you can hide the reviews where people mention other brands and showcase all the reviews related to your brand only.
While using the moderation feature, keep in mind that you don’t hide all the negative reviews about your business. Instead, stay transparent in front of your visitors as it helps in boosting your brand reputation.
3. Starts a review cycle
Embedding Google reviews on the website and helps to get more reviews as it starts a review cycle. When a customer finds that the brand is featuring the reviews of their customers, it encourages them to post their reviews and get a feature on the website.
Moreover, as you get more reviews for your brand, the credibility for your brand increases and it eventually helps in gaining brand recognition and eventually helps you to win customers.
4. Builds strong customer-brand relationships
Customers feel respected when a brand considers a customer’s review or feedback and by displaying on the website, it shows that your brand cares about the customer and doesn’t hide their reviews. It even encourages customers to provide more feedback and as you feature them on the website, it helps build a strong relationship with customers and brands.
5. Increase traffic to your website
In this time of digitalization, it is very important to gather more traffic on the website as more visitors means more chances of attaining sales. Reviews are an attention puller tool and when you embed them on your website, you will be able to pull great traffic on your website, and hence it might help you increase your brand recognition.
6. Increases your search engine ranking
With such huge competition in the market, you need to have brand recognition. And one of the measures to achieve that is by increasing your search engine ranking. Google reviews play a vital role in increasing your SEO which eventually helps you get a better search engine ranking. And with the better search engine ranking, search engines will suggest your website if someone searches for anything related to your business.
7. Helps in conversion
Google reviews play a huge role in converting your visitors into your customers. As with the help of reviews, people get to know more about your products, and also it assists them in how the product can benefit them.
Summing It Up
Trust is the most important aspect for the business, as it helps attain more sales and win customers’ trust. Embedding Google reviews on the website extends the benefit of the reviews and helps the businesses to gain further credibility and enjoy the website traffic.
It is also a great measure to get more reviews which eventually boosts the business’s credibility, so what are you waiting for? Embed Google reviews into your website and enjoy amazing advantages. And like many other businesses, if you are using WordPress for your website, then you can easily install social media feeds WordPress plugins to add charm and functionality to your website.