One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: location targeting of the ad showing one position lower on the page.cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.Maximum ...
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How are rich media ads different from other ad formats? They are ads with animation or other types of motionThey are displayed on the Search NetworkThey are a type of text adThey are static image ads
What report shows which web pages get the most traffic and highest engagement? Active Users reportAll Pages reportFrequency and Recency reportEngagement report
What scope levels available for dimensions and metrics? Location-level, duration-level, product-level, or user-level scopeHit-level, session-level, product-level, or user-level scopeEvent-level, session-level, transaction-level, or user-level scopeEvent-level, duration-level, transaction-level, or user-level scope
Custom Dimensions can be used as what? Secondary dimensions in Standard reportsPrimary dimensions in Custom ReportsSecondary dimensions in Custom ReportsAll of the above
When will Google Analytics be unable to identify sessions from the same user by default? When the sessions happen in different browsers on the same deviceWhen the sessions happen in the same browser on the same deviceWhen the sessions happen ...
Auto-tagging is used to collect data from what kind of traffic? Search engine traffic other than GoogleGoogle Ads Campaign trafficSocial media trafficWebsite referral traffic
What data table display compares report metrics to the website average? PivotComparisonPercentagePerformance
Which reports require the activation of Advertising Features? Cohort Analysis reportsDemographics and Interests reportsReal-time reportsGeo reports
To optimize a client’s campaign to get the most out of her mobile advertising, you can: set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion dataset shorter conversion windows to ...