An advertiser should group their campaigns by: type of product or servicenumber of keywordsnumber of ad groups per campaignmaximum cost-per-click (CPC) bids
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What is not a filter setting for data in views? IncludeRestoreExcludeModify
What’s the benefit of having multiple ads in an ad group? AdWords will automatically match each ad to the keywords it’s most relevant toAds are only eligible to show ad extensions if there are more than one ad in that ...
Why would the data for a Search Network campaign show conversions but no view-through conversions? A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on ...
To view accurate data in a Custom Report, what action should be avoided? Create a report with Custom MetricsPair metrics and dimensions of different scopesUse a Custom Dimension as a primary dimensionUse multiple dimensions together in the same report
Which option can you use to capture potential business later in the day, even on a limited budget Bid cappingAd deliveryBid allocationAd automation
What filter would only include data from a campaign titled “Back to School” in Campaign reports? Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”Custom Include filter with field “Campaign Name” and pattern ...
Which reports indicate how traffic arrived at a website? BehaviorAll trafficDemographicsGeo
What is not a benefit of Google Analytics Remarketing? Show customized ads to customers who have previously visited your siteAllow customers to quickly reorder an item they have previously purchasedCreate remarketing lists based on custom segments and targetsCreate remarketing lists ...
