Machine learningCross-channelAttributionMedia mixed model
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Allows you to bid based on a target return on ad spend — Target ROAS BiddingUses advanced machine learning to automatically optimize bids — Maximize Conversions BiddingIs an automated bid strategy that sets your bids to help get as many clicks as ...
The conversion tracking also including offline conversions.Customers who made a purchase return to the conversion page.Customers using web browsers that allow cross-site cookies.Customers clicking the ads multiple times before purchasing.
It includes converting and non-converting paths.It gives more credit to the touch-points closest to the conversion.It’s the most advanced model in Google’s attribution products.It algorithmically evaluates individual customer paths.