All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that ...
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Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind? OR Print, TV and radio advertising typically requires a predetermined budget. What ...
When someone reaches your landing page after clicking your ad or videoAny interaction with your ad that can be measured, like watching a video for a certain length of timeAn action defined as valuable to your business that someone ...
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about the ...
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal? Google’s Search Network will help her target people who are more likely to download her ...
A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone ...
According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them? A) 50%B) 0%C) 25%D) 75%
Which of the following is true about energy drinks and mixers: a sweet taste can hide the taste of alcoholcarbonation generally slows the rate of alcohol absorptioncaffeine helps keep the person aware of how intoxicated he or she isall of ...
Which practice would violate Google’s editorial and professional requirements? Including a question mark in the headlineShowing a ValueTrack tag in the textDirecting people to a page other than the advertiser’s homepageIncluding a border on the ad
Which functionality applies to HTML5 ads? They use interactive content stored in containers and rendered in browsersThey’re easy to update and don’t require plug-insThey can’t be viewed on mobile devicesThey’re easy to update but require plug-ins