Email marketing is one of the widely used techniques for doing marketing campaigns for eCommerce businesses these days. As it aids them in reaching out to their target audience regarding their products, services, and updates.
Since emails are one of the essential parts of any consumer’s daily life, using this as a medium for marketing products and services can aid merchants in creating a personalized one to one connection with their target audience. This personalized connection aids merchants in maintaining constant contact with their visitors, potential consumers, and past buyers, which is a guaranteed way to hike up your sales figures.
However, for having successful email marketing campaigns, which results in an overall increase in sales, creating well-designed strategies is a must. Or else all your hard work might end up in your target audience’s spam folder and lead a complete failure of your email marketing campaigns. To avoid such scenarios, using proper tools created through Shopify custom app development for email marketing along with smart strategies is a must. With this article, today we will take a look into a few of the effective marketing strategies. But before that, let’s take a look into a few amazing stats, which signify the importance of email marketing.
- Every $1 spent on email marketing is likely to give an average return of $42. This means when email marketing is done smartly it can prove to be a profitable venture for the merchant.
- 81 percent of small businesses still rely on emails for performing their marketing campaigns and connecting to their target audience.
- Emails with welcome or gratitude as its subject have an opening rate of 82 percent.
- Emails that have personalized subject lines are 50 percent more likely to be opened by consumers. This indicates that personalization is the key to success in generating sales through email marketing.
Tips for creating amazing email marketing campaigns
Creating amazing email marketing campaigns is not as hard as it looks and with the aid of a custom email marketing plugin created by a reputed Shopify development company, you can easily schedule and distribute your emails to your target audience. Below is a list of few amazing tips and tricks for creating amazing email campaigns:
- Use your email marketing tools to send abandoned cart emails to your customers with extra offers on them. This will remind your user of the product they almost purchased and with the extra offer given to them through a personalized email, you might attract them back to complete the purchase.
- With email marketing tools you can send personalized newsletters to your consumers. This will aid you in keeping a constant connection with your potential consumers. And the regular newsletter will also help your email subscriber to connect with your brand, which might play a major role in converting your subscribers to loyal buyers.
- You can also use email marketing to reward your regular buyers by sending them emails with personalized offers according to their buying history. This will make your brand look friendly and easy to approach, which also might play a major role in increasing your sales.
Email marketing campaigns can act as a powerful tool for a business’s expansion when it is used strategically and wisely. However, without a proper strategy making your email marketing tools a key for increasing your sales is almost impossible.
So, use the tips and tricks mentioned above to create amazing email marketing campaigns for your brand. As these email marketing campaigns would provide you an opportunity to connect to your target audience on a personal level, which is a guaranteed method for increasing sales and visibility.