Every year the on-demand apps economy attracts 22.4 million consumers, states Harvard Business Review. On-demand apps have become an integral part of many businesses. Especially in the pandemic, it was due to the on-demand apps that businesses could still generate revenue.
On-demand apps have a bright future as even after the pandemic; they will remain the favorite of businesses and customers alike. On-demand apps are a great way to provide convenience to users and increase ROI.
Benefits of on-demand apps for businesses:
Boosts customer engagement
Want to engage customers? Create smart apps with useful features. A fast and reliable app is what customers want. Be it any industry, having a mobile app will benefit your business; businesses provide instant access to their products and services through an app. You can even sync your app with popular social media platforms to increase customer engagement.
Increases the visibility of your brand
People tend to spend more time on their smartphones. On average, a consumer has at least ten apps on his smartphone. Since people are online, your business too should be online, and on-demand apps are a great way to bring your business online.
On-demand apps increase the visibility of your business. There was a time when businesses used to depend on TV and newspaper to spread brand awareness, but in the digital world, apps are a chosen method to increase brand visibility and create opportunities for your business.
Boosts brand Credibility
For businesses, it takes significant time to build a reputation. Mobile apps help business credibility, especially small businesses that don’t have a huge budget for marketing; they can greatly benefit from an on-demand app. Well-recognized businesses don’t ignore the fact that having a branded app will benefit their business. Well-built on-demand apps give your business a polished and functional look.
A great Marketing Channel
Apps are a great marketing channel. There is so much information about the business that your app provides to users. Newsfeed, booking forms, push notifications are a great way to market your business. An app is a perfect medium to stay in touch with your customers. When people love your business, they tell about it to their friends and family, features like “refer and earn” push customers to inform about your business to others.
Yes, your on-demand app is a great way to earn extra money. Delivery apps charge delivery fees, on-demand entertainment apps charge a subscription fee. In addition to that, one can put advertisements related to other complimenting businesses and earn.
Customer loyalty programs create a bond between the customer and the business. Loyalty programs are a great way to show appreciation to customers for buying from your business, and in turn, businesses offer discounts, coupons to customers for their next purchase. Also, they are a great promotion tactic. On-demand apps like car rental apps, food delivery apps ask customers to refer the app to others and get a coupon code.
Enhances Operational Efficiency
When it comes to technology, it keeps on evolving. When a business has on-demand apps, the business stays abreast with the latest trends in the technology and provides new features, app updates to users, which increases customers’ trust in the business. Mobile apps increase the operational efficiency of a business by streamlining and automating repetitive tasks.
A simple example of on-demand apps increasing operational efficiency is earlier a customer had to call a restaurant to place an order; it required someone on the other end of the call to receive the order, and oftentimes, offers used to get messed up.
With the help of an on-demand food delivery app, a user can place an order by tapping on the smartphone; the order gets processed automatically since everything is in written form, there is no confusion. On-demand delivery apps increase the efficiency of a business.
Features of the on-demand apps:
On-demand apps have useful features that are beneficial for all four roles- the admin, vendor/seller, customer, and the delivery agent:
Dynamic analytics feature provides a 360-degree business view. Detailed real-time reports help businesses analyze what they are doing good and where they need improvement. The feature also provides details regarding how much revenue is generated in a day, week, month, or year. Businesses can also know which are their best-seller products, which products are running out of stock, etc.
The advanced search feature of on-demand apps helps customers find what they are looking for quickly. For example, a user is using an on-demand home services app, so instead of browsing through every service, he can search which service he is looking for. Similarly, on on-demand booking apps, a user can search for the place, hotel, etc., he wants to book.
Multiple Payment Modes
Every user has a favorite payment mode. Some like to pay with their debit cards, credit cards, e-wallets, while some prefer cash on delivery. Multiple payment modes give users the control to choose the payment method they like and trust.
Real-Time Tracking: On-demand apps
The real-time tracking feature of on-demand apps is an important feature that allows users to know where their order is and how in how much time it will reach them. The feature makes the waiting period less frustrating. Users can check their order status in real-time without calling the business over the phone.
The route optimization feature helps the delivery agent to find the shortest and most efficient route. The feature allows the delivery agent to find the destination easily and reach on time.
In-app chats allow users to chat with the business or delivery agent regarding any concerns.
Businesses can stay in touch with users with the push notifications feature. Businesses can send cart abandonment notifications reminding customers to shop from them; businesses can share information about any new launch, discounts, coupon codes, etc. Push notifications are a great way to market your products or services to users who have installed your app.
The wishlist feature allows users to put the items in the “wishlist” so that they don’t have to search for the items; instead, they can put the items from the wishlist to the cart and place the order. Users who browse through the items but don’t want to buy instantly can create a wishlist and buy when they want.
Ratings and Reviews
Businesses should know what users like or don’t like about them. Through the rating and review feature, users can tell about their experience with the business. Positive reviews create a good image of the business and attract more users, and negative reviews make businesses think about their strategies and how to improve them.
The order history feature allows users to see what they have ordered from the business so far. They can place the same order easily from order history.
Help and Support
The help and support feature allows customers, vendors, delivery agents to get in touch with the business in case they face any problem or have any questions.
On-demand apps are here to stay; with their many benefits and useful features, on-demand apps have become a favorite of businesses and consumers in such a short time. On-demand apps are an easy way to engage users and generate more revenue, along with providing convenience to consumers.